Book a Meeting
Referral & Loyalty Program for All Types of Businesses
Book a Meeting



Grow Your Home Goods Brand With Referral Programs That Delight Your Customers

Referral programs turn good customers into great customers and great customers into brand advocates. Friendbuy's team of customer attraction and retention experts boasts decades of combined experience in empowering top home goods brands to enhance customer engagement and increase lifetime value.

Book a Demo
hero-home-goods (1)


Join these innovative brands

Group 358


Our Expertise Helps Power Your Success 

New Customer Acquired
Average Return on Spend
Average Lifetime Value 




Trusted industry-wide by high-growth brands 

From mattresses to kitchen appliances and more, Friendbuy helps all kinds of home goods companies — with all types of business models — succeed. And our in-house experts will work hand-in-hand with your team to create the programs that both your team and customers will love. 

“Casper is an analytically-driven organization. Friendbuy helps us operationalize A/B testing
and iterate more quickly than any other vendor could. Friendbuy is truly an extension of our team."

Vector 2

James DeStefano  
Sr. Director of Customer Marketing & CRM, Casper

See Their Success Story >


Adaptable programs to meet your needs 

Friendbuy’s platform enables you to create referral programs as unique as your business that increase purchases no matter how your customers buy.

subscriptions & memberships
Subscription & Memberships
High AOV
Low Purchase Frequency — High AOV
low AOV
High Purchase Frequency — Low AOV


Word-of-Mouth marketing programs pet owners love almost as much as their furry friends  

Friendbuy’s industry-leading referral program software helps transform passive customers into full-on brand advocates and will be your best channel for acquiring new customers. 


Ultra-flexible design  


At Friendbuy, we empower you with the tools to craft referral and loyalty marketing campaigns that seamlessly align with your brand's unique identity. Personalize every element included in your programs, from individual call-to-action buttons to overall landing page and email design. Our team will work with you to create the bespoke campaigns that work best for your brand.


Unlimited campaigns & earning events 


We understand that every home goods brand needs to run multiple unique campaigns throughout the year to maximize revenue and grow their customer base. And that's why Friendbuy's platform allows you to create an unlimited number of campaigns with tailor-made earning events that reward shoppers in a multitude of ways, all of which are important to your bottom line. 

campaigns-home-goods (1)-1

In-depth data insights


Gain a deep understanding of your referral programs with our robust analytics and reporting dashboard. Our all-encompassing view equips you with the insights needed to make informed decisions at every step of your customer conversion journey. Plus, effortlessly export data to your preferred customer data platform or BI tool. 


A/B testing made easy


Unlock the full potential of your referral marketing programs with our integrated A/B and multivariate testing tools. Friendbuy's user-friendly platform streamlines the process of creating tests that yield invaluable campaign insights. By leveraging data-driven decisions, you can fuel exceptional growth for your business.

AB-image-home-goods 1

Securing customer data & protecting your program 


Friendbuy’s platform deploys advanced algorithms and rigorous security measures to detect and prevent fraudulent activities, including self-referrals, duplicate accounts, and fake referrals. Rest assured, our platform is fully compliant with data privacy and security regulations such as GDPR, TCPA, CAN-SPAM, CCPA, SOC II, ISO, and CASL.



Robust integrations with your existing tech stack

integrations (1)


View All Integrations >



See Friendbuy Customer Success Stories 



How Casper generates greater return with referral
marketing than the average marketing investment 

View Case Study >