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Referral & Loyalty Program for All Types of Businesses
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Create Referral & Loyalty Programs That Accessorize Your Brand & Drive Revenue 

Friendbuy’s team of customer attraction and retention specialists have decades of combined experience helping leading fashion and apparel brands drive more customer engagement and higher lifetime value.

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Our Expertise Helps Power Your Success 

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Trusted by all types of Fashion & Apparel brands 

From luxury scarves to dresses, jackets and more, Friendbuy’s referral and loyalty platform is designed to help fashion and apparel companies — with all types of business models — succeed. And our in-house experts will work hand-in-hand with your team to create the programs that both your team and customers will love.

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“We feel confident working with the Friendbuy platform. Our top ten advocates generated
ver 2,500 new subscribers by sharing referral links in just a few weeks.”

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Rachel Smith
CRM & Analytics Manager, Nuuly

See Their Success Story >


Adaptable programs to meet your needs 

Friendbuy’s platform enables you to create referral and loyalty programs as unique as your business that increase purchases no matter how your customers buy. 

Subscription & Memberships
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Low Purchase Frequency — High AOV
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High Purchase Frequency — Low AOV


Powerful word-of-mouth marketing programs for high growth brands

Friendbuy’s industry-leading referral program software helps transform passive customers into full-on brand advocates and will be your best channel for acquiring new customers. And our best-in-class loyalty program software encourages customers to take actions that are most valuable to your brand and boosts their lifetime value. 


Tailored design control


At Friendbuy, we give you the power to craft referral and loyalty marketing campaigns that reflect your unique brand identity. Customize everything, from individual call-to-action buttons to the overall design. Alternatively, kickstart your journey with our proven referral and loyalty templates for email, SMS, landing pages, and widgets, and then tailor them to suit your specific needs.

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Unlimited campaigns + custom earning events/rewards


We know fashion and apparel brands run unique campaigns with each new season. And that’s why Friendbuy’s platform enables merchants to create unlimited campaigns with custom earning events that reward shoppers in a wide variety of ways that are important to your growth.    

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Comprehensive analytics


Gain deep insights into your referral and loyalty programs with our robust analytics and reporting dashboard. Our comprehensive view allows you to make informed decisions at every stage of your customer conversion funnel. Plus, easily export data to your preferred customer data platform or BI tool.


Effective A/B testing


Unleash the full potential of your referral and loyalty marketing programs using our integrated A/B and multivariate testing tools. With Friendbuy's intuitive platform, creating tests that yield invaluable campaign insights has never been easier. Drive exceptional growth for your business by making data-driven decisions.


Data privacy & program integrity


Your trust is paramount. Friendbuy employs advanced algorithms and stringent security measures to identify and thwart fraudulent activities, including self-referrals, duplicate accounts, and fake referrals. Our platform is fully compliant with data privacy and security regulations, such as GDPR, TCPA, CAN-SPAM, CCPA, SOC II, ISO, and CASL.



Robust integrations with your existing tech stack

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Customer success stories
from the world of Fashion & Apparel 

How Friendbuy’s Optimization Tools Helped Get Back Necklaces Grow Referral Revenue by 700%

View Case Study

How Friendbuy Helped Nuuly Drive Thousands of Subscriptions Within Weeks of Launch

View Case Study

How SPANX Uses Friendbuy to Achieve a 15% Conversion Rate from Referred Customers

View Case Study