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E-Commerce Marketing & Customer Acquisition

 

  • 4 Reasons Your Online Store Absolutely Needs Ratings and Reviews

    Customer reviews are today’s version of recommendations from a friend. Today, 95% of shoppers seek out reviews before they make a purchase, with 94%...

  • Referral Program Examples

    How to Incorporate Referral Marketing into Your Post-Purchase Emails with Automated Workflows

    One of the best times to ask advocates to share your brand with friends is immediately after they have had a positive experience. In addition to...

  • Referral Program Examples

    5 Retail Brands Prove Why Your Shopify Store Needs a Referral Program

    Your Shopify store is thriving, and it is time to take it to the next level. That’s great news, but how do you do it? A referral program is a proven...

  • Referral Program Promotion

    Bring Word-of-Mouth Marketing into the Digital World and Transform Customers into Loyal Brand Advocates

    Word-of-mouth is the holy grail of marketing, but until recent years it was difficult or even impossible to optimize and measure. Fortunately,...

  • Referral Marketing Strategy

    How to Run Referral, Influencer, and Ambassador Campaigns Simultaneously

    Referral marketing is a powerful tool, but it is just one piece of a comprehensive marketing strategy. Of course, all of the components of your...

  • Referral Program Promotion

    Partner Spotlight: How to Leverage Referral Program Event Data with Friendbuy and Segment

    When you have thousands of customers, you need a way to manage all of the related data across multiple platforms and channels. Individual customers...

  • Referral Marketing Strategy

    What the Data Says: How Referral Marketing Drives Repeat Purchases and Increases Customer LTV

    Acquiring new customers and increasing brand awareness are often the primary drivers for investing in referral marketing, but this kind of marketing...

  • Referral Program Promotion

    Partner Spotlight: How to Grow Your SMS Subscriber List with Referral Marketing

    We’re living in an increasingly mobile-first world, especially as younger generations continue to enter the workforce and become consumers. With...

  • Referral Program Promotion

    Building a Winning Refer-a-Friend Program to Acquire More Customers: 3 Ideas You Can Steal Right Now!

    One of the best ways to gain new customers is to implement a refer-a-friend program. The basic concept is that your happy customers share your brand...

  • Referral Marketing Strategy

    4 Actionable Ways to Ensure Referral Program Integrity

    Referral programs are a great way to grow your brand and reward advocates for sharing your offers with their network. You want customers will embrace...

  • Referral Marketing Strategy

    Analyzing Your Referral Program: 6 Key Metrics to Watch

    When you invest in a marketing campaign, it’s essential to be able to measure how well it is performing relative to other programs within your...

  • Referral Marketing Strategy

    Customer Spotlight: How Referral Marketing Helped DTC Brands Olive & June, Wine Insiders, and Burrow Scale Word of Mouth

    Easily accessible e-commerce and digital marketing tools have made it easier than ever for brands to bypass traditional retail channels and offer...

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