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Investing in a new financial or insurance product takes a lot of trust. Many consumers research multiple brands before they decide to take the plunge...

Since its inception, Friendbuy has stayed on the cutting edge of referral marketing. By its digital nature, referral marketing is always evolving,...

Ideally, all of the tools in your marketing tech stack work together so you can run your campaigns like a well-oiled machine. Every platform you use,...

The incentive structure is a key element of any referral marketing campaign. If the incentives aren’t compelling enough, advocates won’t share and...

A lot of decisions are made during the initial setup of a referral program—the language used in the call to action, which graphics to include, the...

The famous maxim, “If you can’t measure it, you can’t improve it” applies to all aspects of business and marketing, including your referral program....