Why Brands Are Switching From LoyaltyLion to Friendbuy
Switching to Friendbuy means more control, better results, and expert partnership.
The Friendbuy Advantage
See why leading brands choose Friendbuy for enterprise-grade loyalty and referral programs.




Take your loyalty and referral programs beyond the limits of LoyaltyLion.
Frequently asked questions
You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to LoyaltyLion), answered clearly so you can make the best choice for your brand.
Friendbuy integrates seamlessly with Shopify, Recharge, Stripe, and Ordergroove, plus leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. We also provide APIs, SDKs, and webhooks for custom data flows. Compared to LoyaltyLion, Friendbuy offers broader native integrations and deeper flexibility for enterprise stacks.
Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion’s standard offerings, giving you more control over program design.
Friendbuy includes built-in fraud protection to block self-referrals, duplicate accounts, and invalid transactions. Rewards are validated against business rules, returns, and cancellations before issuing. While LoyaltyLion offers basic controls, Friendbuy provides more configurable fraud levers to safeguard program integrity.
Friendbuy offers the most advanced Shopify integration, with automated coupon generation, SKU-based reward rules, and purchase validation. Widgets adapt dynamically to logged-in users and loyalty status, creating personalized on-site experiences. LoyaltyLion supports Shopify, but Friendbuy’s deeper integration delivers more automation and precision.
Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.
Preserve customer trust and program continuity with a seamless migration experience. Friendbuy’s white-glove migration services ensure all existing point balances transfer smoothly and tier levels with VIP perks remain intact—so your customers pick up right where they left off.

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