Why Brands Are Switching From LoyaltyLion to Friendbuy

Switching to Friendbuy means more control, better results, and expert partnership.

Unified Loyalty + Referral Platform
Launch high-performing referral and loyalty programs with a single, unified platform.
Scalability Beyond Standard Loyalty Templates
Scale effortlessly across brands and markets with enterprise-grade performance, campaign control, and flexibility for growth.
Customization Without Limits
Ditch templates—build fully branded loyalty experiences with flexible earning logic and reward structures.
Measurable Growth & Retention
Track ROI, test campaigns, and optimize performance with real-time analytics and A/B testing.

The Friendbuy Advantage

See why leading brands choose Friendbuy for enterprise-grade loyalty and referral programs.

Referral + Loyalty in One Flexible Solution
Friendbuy unites loyalty and referrals in one platform to drive growth and retention for DTC and enterprise brands. It's both enterprise loyalty software and the best referral program software in one solution.

Key advantages:

  • Run referral and loyalty programs side by side for higher engagement
  • Offer VIP tiers, exclusive rewards, and early-access experiences beyond discounts
  • Track activity, measure ROI, and reward advocacy in real time with centralized data
  • Scale effortlessly with unified management and flexible control
Every referral and reward works together as a cohesive growth engine.
Enterprise-Ready Scalability and Customization
Friendbuy empowers brands to build customizable loyalty programs that scale with their growth. As an enterprise loyalty platform, it delivers flexibility, control, and creative freedom—not templates.

Key advantages:

  • Custom loyalty program design with tailored tiers, earning logic, and reward rules
  • No-template architecture so every experience reflects your brand identity
  • Seamless integrations with Shopify, Klaviyo, Attentive, Segment, and more for unified data
  • Flexible campaign management for seasonal promotions, challenges, and VIP experiences
Create and scale customizable loyalty programs that grow with your brand—without limits.
Proven Growth and ROI Optimization
Friendbuy delivers transparent, data-driven insights to prove and improve performance across loyalty and referral programs. As leading customer retention software, it provides the visibility and control to optimize every campaign.

Key advantages:
  • Real-time analytics tracking engagement, revenue impact, and reward performance
  • A/B testing tools to fine-tune mechanics and maximize conversion rates
  • Cohort tracking and lifetime value dashboards for clear retention insights
  • Intuitive dashboards that simplify loyalty program analytics and demonstrate loyalty program ROI
Confidently measure performance and scale what works to drive sustainable growth.
Growth With Experts Who Stay Hands-On
When you choose Friendbuy, you're not just getting software—you're gaining a long-term growth partner. As a leading LoyaltyLion alternative and one of the best loyalty program software solutions, Friendbuy's expert team stays hands-on from onboarding to optimization.

Key advantages:
  • White-glove onboarding with goal-aligned setup tailored to your brand
  • Ongoing expert guidance on strategy, compliance, and scaling for growth
  • Dedicated success team committed to long-term partnership and measurable results
Brands don't go it alone—they scale faster with loyalty and referral experts by their side.
Working with the Friendbuy team, and tapping into their integrations with our other partners, really accelerates our potential growth. We’re now offering a level of personalization and dynamic messaging to customers that we just didn’t have before.
Jennifer Peters | Senior DTC Manager,
OLLY
Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of customers we acquire through Friendbuy make a repeat purchase.
Becky Chambers | Head of Retention,
Outdoor Voices
Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with
Nadina Bourgeois | Senior Digital Paid Manager,
SPANX
Grow faster. Grow better.

Take your loyalty and referral programs beyond the limits of LoyaltyLion.

Frequently asked questions

You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to LoyaltyLion), answered clearly so you can make the best choice for your brand.

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Friendbuy integrates seamlessly with Shopify, Recharge, Stripe, and Ordergroove, plus leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. We also provide APIs, SDKs, and webhooks for custom data flows. Compared to LoyaltyLion, Friendbuy offers broader native integrations and deeper flexibility for enterprise stacks.

Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion’s standard offerings, giving you more control over program design.

Friendbuy includes built-in fraud protection to block self-referrals, duplicate accounts, and invalid transactions. Rewards are validated against business rules, returns, and cancellations before issuing. While LoyaltyLion offers basic controls, Friendbuy provides more configurable fraud levers to safeguard program integrity.

Friendbuy offers the most advanced Shopify integration, with automated coupon generation, SKU-based reward rules, and purchase validation. Widgets adapt dynamically to logged-in users and loyalty status, creating personalized on-site experiences. LoyaltyLion supports Shopify, but Friendbuy’s deeper integration delivers more automation and precision.

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.

Preserve customer trust and program continuity with a seamless migration experience. Friendbuy’s white-glove migration services ensure all existing point balances transfer smoothly and tier levels with VIP perks remain intact—so your customers pick up right where they left off.

Frequently asked questions

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

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What does migration from Talkable to Friendbuy look like?

Migrating from Talkable to Friendbuy involves exporting referral and customer data, mapping it into Friendbuy, and configuring campaigns and rewards. Many brands run both platforms in parallel to test tracking, referral analytics, and reward logic before fully switching. Friendbuy’s team provides hands-on support to ensure a smooth transition to enterprise-grade customer referral program software.

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Talkable
Can Friendbuy connect to the same marketing tools as Talkable?

Yes—Friendbuy integrates with ESPs, SMS platforms, CDPs, and CRMs including Klaviyo, Attentive, Braze, Iterable, Segment, and Salesforce. While Talkable supports integrations primarily for referral messaging and referral analytics, Friendbuy syncs referral data across your entire marketing stack. This allows brands to orchestrate cross-channel referral marketing with greater flexibility and insight.

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Talkable
How does Friendbuy’s loyalty and referral software integrate with Shopify vs. Talkable?

Friendbuy delivers deep Shopify integration for referral program software, including dynamic widgets, automated coupon generation, SKU-based reward rules, and purchase validation. Talkable supports Shopify but often relies on custom development to achieve similar functionality. Friendbuy’s native integration enables faster launches, stronger referral automation, and more precise reward logic for Shopify merchants.

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Talkable
How does Friendbuy prevent referral fraud compared to Talkable?

Friendbuy includes built-in fraud controls that protect your customer referral program from self-referrals, duplicate accounts, and invalid purchases. Rewards are validated against business rules, returns, and cancellations before being issued to ensure program integrity. Compared to Talkable, Friendbuy provides more configurable fraud levers designed for enterprise-scale referral marketing programs.

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Talkable
How does Friendbuy’s integration stack compare to Talkable?

Friendbuy is enterprise referral program software built to integrate seamlessly with Shopify, Recharge, Stripe, and leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. While Talkable focuses primarily on referral marketing integrations, it often requires more custom implementation to connect with broader marketing stacks. Friendbuy offers more out-of-the-box integrations, APIs, and webhooks to support scalable referral automation across your ecosystem.

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Talkable
What does migration from Yotpo to Friendbuy look like?

Migrating involves exporting your loyalty data (customers, points, tiers) from Yotpo and mapping it into Friendbuy’s structure. You can run both systems in parallel to test everything before switching fully. Our team supports the migration to ensure minimal disruption and a seamless transition for your customers.

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How does Friendbuy’s integration stack compare to Yotpo?

Friendbuy supports native integrations with Shopify, Recharge, Stripe, and many ESPs/CDPs via APIs and webhooks. Yotpo also offers integrations across e-commerce, email, reviews, and POS systems, especially within its unified stack. But Friendbuy gives you more flexibility to mix and match best-in-class tools rather than being locked into a single vendor ecosystem.

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Yotpo
What does migration from Yotpo to Friendbuy look like?

Migrating involves exporting your loyalty data (customers, points, tiers) from Yotpo and mapping it into Friendbuy’s structure. You can run both systems in parallel to test everything before switching fully. Our team supports the migration to ensure minimal disruption and a seamless transition for your customers.

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Yotpo
Can Friendbuy connect to the same marketing tools as Yotpo?

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Iterable, Segment, and more via APIs and webhooks. Yotpo also provides integrations with email/SMS platforms, helpdesk tools, and marketing channels within its unified stack. The difference is that Friendbuy can often plug into best-of-breed tools without requiring you to adopt the entire Yotpo suite.

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Yotpo
How does Friendbuy’s loyalty software integrate with Shopify vs. Yotpo?

Friendbuy offers deep Shopify integration, including dynamic on-site widgets, coupon auto-generation, SKU-based reward rules, and purchase validation. Yotpo’s Shopify integration similarly syncs purchases in real time, supports loyalty functions at checkout, and now supports POS loyalty & redemption via Shopify’s POS extension. But in many cases, Friendbuy enables more automation and control over reward logic and UI elements.

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Yotpo
How does Friendbuy prevent referral fraud compared to Yotpo?

Friendbuy includes built-in protections against self-referrals, duplicate accounts, and invalid transactions before rewards are issued. Yotpo also enforces validation (e.g. returns, cancellations) and fraud control features in its loyalty/referral module. That said, Friendbuy’s fraud levers are more configurable and visible to admins, giving you tighter control over program integrity.

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Yotpo
Can I implement loyalty tiers with Friendbuy vs. Yotpo?

Yes—Friendbuy lets you fully customize tier criteria, benefits, and movement rules to align with your brand’s goals. Yotpo supports tiered programs too, though advanced tier customization may be gated behind higher plan levels. With Friendbuy, you gain more control without needing to upgrade tiers for core flexibility.

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Yotpo
How does Friendbuy’s integration stack compare to Yotpo?

Friendbuy supports native integrations with Shopify, Recharge, Stripe, and many ESPs/CDPs via APIs and webhooks. Yotpo also offers integrations across e-commerce, email, reviews, and POS systems, especially within its unified stack. But Friendbuy gives you more flexibility to mix and match best-in-class tools rather than being locked into a single vendor ecosystem.

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Yotpo
What does migration from LoyaltyLion to Friendbuy look like?

Preserve customer trust and program continuity with a seamless migration experience. Friendbuy’s white-glove migration services ensure all existing point balances transfer smoothly and tier levels with VIP perks remain intact—so your customers pick up right where they left off.

All
Loyalty Lion
Can Friendbuy connect to the same marketing tools as LoyaltyLion?

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.

All
Loyalty Lion
How does Friendbuy’s loyalty software integrate with Shopify vs. LoyaltyLion?

Friendbuy offers the most advanced Shopify integration, with automated coupon generation, SKU-based reward rules, and purchase validation. Widgets adapt dynamically to logged-in users and loyalty status, creating personalized on-site experiences. LoyaltyLion supports Shopify, but Friendbuy’s deeper integration delivers more automation and precision.

All
Loyalty Lion
How does Friendbuy prevent referral fraud compared to LoyaltyLion?

Friendbuy includes built-in fraud protection to block self-referrals, duplicate accounts, and invalid transactions. Rewards are validated against business rules, returns, and cancellations before issuing. While LoyaltyLion offers basic controls, Friendbuy provides more configurable fraud levers to safeguard program integrity.

All
Loyalty Lion
Can I implement loyalty tiers with Friendbuy vs. LoyaltyLion?

Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion’s standard offerings, giving you more control over program design.

All
Loyalty Lion
How does Friendbuy’s integration stack compare to LoyaltyLion?

Friendbuy integrates seamlessly with Shopify, Recharge, Stripe, and Ordergroove, plus leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. We also provide APIs, SDKs, and webhooks for custom data flows. Compared to LoyaltyLion, Friendbuy offers broader native integrations and deeper flexibility for enterprise stacks.

All
Loyalty Lion
How do I track the success of my referral marketing program?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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Category 2
Can Friendbuy's referral marketing software be used for B2B referral programs?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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Category 1
How does Friendbuy power referral programs for subscription brands?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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Category 1
What are the best practices for optimizing my customer referral program?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

All
How do I track the success of my referral marketing program?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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What types of rewards can I offer through Friendbuy’s referral marketing platform?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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What are the benefits of a customer referral program?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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How does Friendbuy’s referral program software integrate with Shopify?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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How does Friendbuy's referral program software work?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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Can I customize my referral program to match my brand?

Yes!  Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

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