Can Friendbuy connect to the same marketing tools as LoyaltyLion?

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.

Can I customize my referral program to match my brand?

Yes! Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

Can I implement loyalty tiers with Friendbuy vs. LoyaltyLion?

Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion's standard offerings, giving you more control over program design.

Can Friendbuy's referral marketing software be used for B2B referral programs?

Yes! Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

Yotpo Alternative: A scalable, unified solution with Friendbuy

Scale your loyalty and referral programs with full data ownership, flexible design, and transparent performance insights — all backed by Friendbuy’s enterprise-grade support.

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Trusted by leading brands to power loyalty + referrals

What Makes Friendbuy Different

Built for brands that want control over their data, flexibility in program design, and performance at scale, Friendbuy gives you the tools and transparency to build a loyalty experience that truly grows with your business.

Total Control

Own your data, design and customer experience.

Built to Scale

Power loyalty programs from startup to enterprise.

Proven Performance

Track real ROI and transparent analytics.

Dedicated Success Team

Launch and grow with white-glove onboarding and strategy.

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The Friendbuy Advantage

See why leading brands choose Friendbuy for enterprise-grade loyalty and referral programs.

Control: Power and Transparency You Can Count On

Own your data, your design, and your customer experience. Friendbuy is built for teams that want to stay in control — from analytics to API-level integrations.

Full visibility into program ROI, earning and redemption events, and customer behavior
Webhook-based architecture lets you decide when and how benefits are triggered — no black boxes or hidden rules
Custom purchase validation and tier updates give you complete oversight of how loyalty data moves through your system

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Flexibility: Your Program Your Rules

Loyalty isn't one-size-fits-all. You can build programs that fit your brand's strategy, not the other way around.

Create points- or spend-based tiers, with flexible expiration rules for both tiers and benefits
Launch earning events for almost any customer action: SMS opt-in, email signup, birthday, SKU-specific purchases, reviews, and more
Design challenges and time-bound campaigns to drive repeat engagement
Seamlessly modify programs post-launch with hands-on support from Friendbuy's Customer Success and Engineering teams.

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Performance: Real Data. Real ROI. Real Growth

Friendbuy's analytics go beyond surface metrics. You'll see exactly how loyalty impacts your bottom line.

Loyalty Program ROI: Track incremental revenue generated by loyalty members
AOV Analysis: Compare average order values for members vs. non-members and redemptions vs. non-redemptions
Tier Movement Tracking: Understand customer progression across loyalty tiers.
Event-Level Reporting: Analyze performance by earning and redemption events

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Customer Success That Feels Like Partnership

You're not just launching a program — you’re building a growth engine. Friendbuy's Customer Success team is an extension of your team

White-glove onboarding – Launch smoothly with proactive program setup and strategies aligned to your goals.
Expert guidance – Get ongoing advice on optimization, compliance, and scaling with confidence.
True partnership – More than just software — gain a dedicated team committed to driving your long-term growth.

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Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of customers we acquire through Friendbuy make a repeat purchase.

Becky Chambers | Head of Retention,

Outdoor Voices

Working with the Friendbuy team, and tapping into their integrations with our other partners, really accelerates our potential growth. We’re now offering a level of personalization and dynamic messaging to customers that we just didn’t have before.

Jennifer Peters | Senior DTC Manager,

OLLY

Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with

Nadina Bourgeois | Senior Digital Paid Manager,

SPANX

Take your loyalty and referral programs beyond the limits of Yotpo.

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Frequently asked questions

You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to Yotpo), answered clearly so you can make the best choice for your brand.

Migrating involves exporting your loyalty data (customers, points, tiers) from Yotpo and mapping it into Friendbuy’s structure. You can run both systems in parallel to test everything before switching fully. Our team supports the migration to ensure minimal disruption and a seamless transition for your customers.

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Absolutely—Friendbuy integrates with Klaviyo, Attentive, Iterable, Segment, and more via APIs and webhooks. Yotpo also provides integrations with email/SMS platforms, helpdesk tools, and marketing channels within its unified stack. The difference is that Friendbuy can often plug into best-of-breed tools without requiring you to adopt the entire Yotpo suite.

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Yes—Friendbuy lets you fully customize tier criteria, benefits, and movement rules to align with your brand’s goals. Yotpo supports tiered programs too, though advanced tier customization may be gated behind higher plan levels. With Friendbuy, you gain more control without needing to upgrade tiers for core flexibility.

Friendbuy includes built-in protections against self-referrals, duplicate accounts, and invalid transactions before rewards are issued. Yotpo also enforces validation (e.g. returns, cancellations) and fraud control features in its loyalty/referral module. That said, Friendbuy’s fraud levers are more configurable and visible to admins, giving you tighter control over program integrity.

Friendbuy supports native integrations with Shopify, Recharge, Stripe, and many ESPs/CDPs via APIs and webhooks. Yotpo also offers integrations across e-commerce, email, reviews, and POS systems, especially within its unified stack. But Friendbuy gives you more flexibility to mix and match best-in-class tools rather than being locked into a single vendor ecosystem.

Friendbuy offers deep Shopify integration, including dynamic on-site widgets, coupon auto-generation, SKU-based reward rules, and purchase validation. Yotpo’s Shopify integration similarly syncs purchases in real time, supports loyalty functions at checkout, and now supports POS loyalty & redemption via Shopify’s POS extension. But in many cases, Friendbuy enables more automation and control over reward logic and UI elements.