Referral & Loyalty Programs for the world’s fastest growing brands.

The most flexible platform for e-commerce marketers.

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You’re in great company.

Explore our offerings.

Referral Platform

Acquire your best customers through word-of-mouth referrals and lower CPA while increasing lifetime value. Our Referral Platform is highly flexible and built for scale. Discover the Friendbuy difference that drives 5-25% of new customer acquisition.

Loyalty Platform

Keep your customers coming back and grow lifetime value. Points or spend-based programs, VIP programs, memberships, tiers, challenges, and so much more. Drive significant increases in repeat purchases, average order value, and customer retention with a loyalty program designed for impactful results.

Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase.

Becky Chambers | Head of Retention, Outdoor Voices

Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with

Nadina Bourgeois | Senior Digital Paid Manager, SPANX

Working with the Friendbuy team, and tapping into their integrations with our other partners, really accelerates our potential growth. We’re now offering a level of personalization and dynamic messaging to customers that we just didn’t have before.

Jennifer Peters | Senior DTC Manager, OLLY

Achieve proven results with Friendbuy.

Loyalty

40%

Increase in annual spend

3-4x

Increase in lifetime value

60-80%

Customer retention rate

20-40%

Increase in repeat purchases

Referral

10-25%

New customers acquired

$1-10

Cost Per Acquisition

25X

Return on investment

3-4X

Increase in Lifetime Value

Grow faster. Grow better.

Take your customer relationships to the next level.

Get Started

Unlock the full potential of your loyalty and referral programs.

Design a cohesive brand experience.

Program assets are tailored to your brand’s unique identity, following your fonts, colors, and imagery.
Customized styling for widgets, CTAs, and emails ensures seamless integration with your website and mobile app.
Easy-to-use editor allows quick creative updates, perfect for seasonal imagery or campaign-specific content.
Keep your program fresh and engaging with effortless styling and updates.

Drive engagement with flexible and customizable rewards

Choose any reward type, including coupons, account credit, points, 3rd party gift cards, and custom rewards.
Incentivize actions such as referrals, purchases, birthdays, and milestones with a powerful rules-based rewards engine.
Offer flexible earning and redemption options, including SKU-based rewards, VIP tiers, and fully customizable ways to earn.

White-glove onboarding
with expert guidance.

Enjoy white-glove onboarding with our 5-star rated team, including a dedicated Onboarding Manager and Solutions Architect.
Define effective programs with expert guidance on offer strategies, earning events, and reward options.
Seamlessly migrate from existing programs with efficient transfer of historical customer data.
Benefit from consultative support and regular communication to ensure quick onboarding and fast results.

Advanced analytics for referral  
and loyalty programs.

Gain valuable insights to boost referral program performance.
Track analytics for your business type, including e-commerce, subscriptions, in-store purchases, and mobile app downloads.
Measure leading indicators such as program impressions, shares, referral visits, as well as conversions.
Track goals such as new customer acquisitions, referral purchases, and revenue.
A/B test offers, email subject lines, and every other part of the referral funnel.
Measure and improve lifetime values (LTV) of advocates and referred friends.

Seamless integrations to drive growth

Leverage deep integrations with leading platforms for e-commerce, subscription billing, email, SMS, and CDPs.
Offer rewards such as discounts, account credit, free products, or auto-applied free months.
Add newly acquired emails and phone numbers directly to your CRM.
Automate personalized email and SMS journeys to engage customers.
Incentivize actions like subscribing to Email & SMS communications or submitting reviews.

Our Customer Success team brings unmatched expertise to fuel the success of your loyalty and referral programs. Collaborate with our team to:

Build and deploy customized strategies
Align your referral + loyalty campaigns with key business objectives
Deliver powerful insights through advanced reporting and quarterly business reviews
Customize your network of integrations

Accelerate your growth with Friendbuy’s top-notch industry insights and unlock your program’s full potential, based on your unique product mix, customer profile, and tech stack.

“Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with.”