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Referral & Loyalty Program for All Types of Businesses
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Referral & Loyalty Programs That Make 
Customers Feel as Good as Your Products Do

Friendbuy has been powering referral programs for the world’s top health and beauty brands for over 10 years. Our platform and team of experts will help you drive more customer acquisition and increase customer lifetime value. 

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Join these innovative brands

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Our Expertise Helps Power Your Success 

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Trusted by all types of Health & Beauty brands 

From cosmetics to oral care, vitamin supplements and more, Friendbuy’s referral and loyalty platform is designed to help all types of self-care companies — with all types of business models — succeed. And our in-house experts will work hand-in-hand with your team to create the programs that both your team and customers will love. 

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“The referral program is our highest converting channel, with a conversion rate of approximately 50%. [It’s] the most effective and the most efficient.

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Aaron Hall
Marketing & Referral Program Manager, Byte

See Their Success Story >


Adaptable programs to meet your needs 

Friendbuy’s platform enables you to create referral and loyalty programs as unique as your business that increase purchases no matter how your customers buy.

health & beauty subscriptions
Subscription & Memberships
Low Purchase Frequency — High AOV
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High Purchase Frequency — Low AOV


Everything You Need To Create Winning Campaigns & PowerYour Word-of-Mouth Marketing Programs 

Friendbuy’s industry-leading referral program software helps transform passive customers into full-on brand advocates and will be your best channel for acquiring new customers. And our best-in-class loyalty program software ensures the highest lifetime value from your most important customers.


Flexible design editor


Friendbuy enables you to create completely bespoke referral and loyalty marketing campaigns —  all the way down to individual call-to-action button designs. Or, start from tried-&-true referral and loyalty templates for email, SMS, landing pages and widgets, to build your own custom programs.

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Customizable earning actions, rewards & campaigns 


We know health and beauty brands regularly run diverse and unique campaigns to promote their latest and greatest products. And that’s why Friendbuy’s platform enables merchants to create unlimited campaigns with custom earning events that reward shoppers in a wide variety of ways.   


In-depth analytics 


Our detailed analytics and reporting dashboard provides you with a comprehensive view of your referral and loyalty programs, so you can make data-driven decisions at every step in your customer conversion funnels. Data is easily exportable to your customer data platform or BI tool.


Robust A/B testing 


Unlock the true potential of your referral and loyalty marketing programs with our native A/B and multivariate testing tools. Friendbuy’s user-friendly platform makes it easy to create tests that provide invaluable insights into your campaigns so you can make data-driven decisions to drive unprecedented growth for your business.


Data privacy & program integrity


Friendbuy uses advanced algorithms and security measures to detect and prevent fraudulent activities such as self-referrals, duplicate accounts, and fake referrals. Additionally, the platform is in full compliance with data privacy and security regulations, such as GDPR, TCPA, CAN-SPAM, CCPA, SOC II, ISO, CASL.



Robust integrations with your existing tech stack

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Customer success stories
from the world of Health & Beauty 

How Olive & June achieved an 18.5% conversion rate with a referral program powered by Friendbuy

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Why OLLY switched their loyalty program to Friendbuy to optimize customer engagement

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How Friendbuy’s Shopify Plus integration helped Thinx grow referral revenue by 114% month-over-month

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