Casper believes in changing the world—one good night’s sleep at a time. The company sells pillows, sheets, bed frames, and mattresses directly to consumers in need of the perfect blend of comfort and affordability. 

Casper came to Friendbuy looking to better develop and optimize a critical referral program with its small and agile team. 

In this case study, learn how we helped Casper:

  • Implement a scalable solution to process and validate referrals and fulfillment.
  • Increase its referral conversion rate using A/B testing.
  • Boost referral revenue and customer acquisition growth.

Download the full case study for more details on how Casper achieved referral marketing success.


Complete the form to download the customer story.


“Casper is an analytically-driven organization. Friendbuy helps us operationalize A/B testing and iterate more quickly than any other vendor could. Friendbuy is truly an extension of our team”

James DeStefano, Sr. Director of Customer Marketing & CRM, Casper