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A lot of decisions are made during the initial setup of a referral program—the language used in the call to ...

The famous maxim, “If you can’t measure it, you can’t improve it” applies to all aspects of business and ...

Since its inception, Friendbuy has stayed on the cutting edge of referral marketing. By its digital nature, ...

The incentive structure is a key element of any referral marketing campaign. If the incentives aren’t compelling ...

When you invest in a marketing campaign, it’s essential to be able to measure how well it is performing relative ...

The bottom of the referral funnel—the conversion—gets a lot of attention, and for good reason. You’re making an ...

Investing in a new financial or insurance product takes a lot of trust. Many consumers research multiple brands ...

When you have thousands of customers, you need a way to manage all of the related data across multiple platforms ...

Ideally, all of the tools in your marketing tech stack work together so you can run your campaigns like a ...

We’re living in an increasingly mobile-first world, especially as younger generations continue to enter the ...

Referral programs are a great way to grow your brand and reward advocates for sharing your offers with their ...

Word-of-mouth is the holy grail of marketing, but until recent years it was difficult or even impossible to ...

Acquiring new customers and increasing brand awareness are often the primary drivers for investing in referral ...