Blog

The bottom of the referral funnel—the conversion—gets a lot of attention, and for good reason. You’re making an investment into referral marketing,...

Investing in a new financial or insurance product takes a lot of trust. Many consumers research multiple brands before they decide to take the plunge...

Since its inception, Friendbuy has stayed on the cutting edge of referral marketing. By its digital nature, referral marketing is always evolving,...

Ideally, all of the tools in your marketing tech stack work together so you can run your campaigns like a well-oiled machine. Every platform you use,...

The incentive structure is a key element of any referral marketing campaign. If the incentives aren’t compelling enough, advocates won’t share and...

A lot of decisions are made during the initial setup of a referral program—the language used in the call to action, which graphics to include, the...

The famous maxim, “If you can’t measure it, you can’t improve it” applies to all aspects of business and marketing, including your referral program....

Word-of-mouth is the holy grail of marketing, but until recent years it was difficult or even impossible to optimize and measure. Fortunately,...

Referral marketing is a powerful tool, but it is just one piece of a comprehensive marketing strategy. Of course, all of the components of your...

When you have thousands of customers, you need a way to manage all of the related data across multiple platforms and channels. Individual customers...

Acquiring new customers and increasing brand awareness are often the primary drivers for investing in referral marketing, but this kind of marketing...

We’re living in an increasingly mobile-first world, especially as younger generations continue to enter the workforce and become consumers. With...