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E-Commerce Marketing & Customer Acquisition

 

  • Referral Marketing Strategy

    3 Ways to Optimize Your Referral Funnel with A/B Testing

    A lot of decisions are made during the initial setup of a referral program—the language used in the call to ...

    2022-05-25 10:37:00

  • Referral Marketing Strategy

    Measure Referral Program and Campaign Performance Across Your Conversion Funnel Like a Pro with These 3 Strategies

    The famous maxim, “If you can’t measure it, you can’t improve it” applies to all aspects of business and ...

    2022-05-24 13:32:45

  • Referral Marketing Strategy

    Customer Spotlight: How Referral Marketing Helped DTC Brands Olive & June, Wine Insiders, and Burrow Scale Word of Mouth

    Easily accessible e-commerce and digital marketing tools have made it easier than ever for brands to bypass ...

    2022-05-09 15:27:28

  • Referral Marketing Strategy

    7 Trends Shaping Referral Marketing in 2021 and Beyond

    Since its inception, Friendbuy has stayed on the cutting edge of referral marketing. By its digital nature, ...

    2022-05-04 10:14:44

  • Referral Marketing Strategy

    Choosing the Right Incentive Structure for Your Referral Program

    The incentive structure is a key element of any referral marketing campaign. If the incentives aren’t compelling ...

    2022-05-03 13:17:23

  • Referral Marketing Strategy

    Analyzing Your Referral Program: 6 Key Metrics to Watch

    When you invest in a marketing campaign, it’s essential to be able to measure how well it is performing relative ...

    2022-05-03 13:14:02

  • Referral Marketing Strategy

    How to Customize Your Referral Funnel Using Custom Event Tracking

    The bottom of the referral funnel—the conversion—gets a lot of attention, and for good reason. You’re making an ...

    2022-05-03 11:45:07

  • Referral Marketing Strategy

    5 Financial and Insurance Institutions Killing It with Referral

    Investing in a new financial or insurance product takes a lot of trust. Many consumers research multiple brands ...

    2022-05-02 11:29:21

  • Referral Marketing Strategy

    Building a Winning Refer-a-Friend Program to Acquire More Customers: 3 Ideas You Can Steal Right Now!

    One of the best ways to gain new customers is to implement a refer-a-friend program. The basic concept is that ...

    2022-04-27 09:27:05

  • Referral Marketing Strategy

    Partner Spotlight: How to Leverage Referral Program Event Data with Friendbuy and Segment

    When you have thousands of customers, you need a way to manage all of the related data across multiple platforms ...

    2021-12-15 11:55:31

  • Referral Marketing Strategy

    Partner Spotlight: How to Encourage Referral Automation with Iterable

    Ideally, all of the tools in your marketing tech stack work together so you can run your campaigns like a ...

    2021-12-15 11:34:55

  • Referral Marketing Strategy

    Partner Spotlight: How to Grow Your SMS Subscriber List with a Referral Program

    We’re living in an increasingly mobile-first world, especially as younger generations continue to enter the ...

    2021-12-15 11:33:18

  • Referral Marketing Strategy

    4 Actionable Ways to Ensure Referral Program Integrity

    Referral programs are a great way to grow your brand and reward advocates for sharing your offers with their ...

    2021-07-19 21:18:15

  • Referral Marketing Strategy

    Bring Word-of-Mouth Marketing into the Digital World and Transform Customers into Loyal Brand Advocates

    Word-of-mouth is the holy grail of marketing, but until recent years it was difficult or even impossible to ...

    2021-03-30 07:08:00

  • Referral Marketing Strategy

    What the Data Says: How Referral Marketing Drives Repeat Purchases and Increases Customer LTV

    Acquiring new customers and increasing brand awareness are often the primary drivers for investing in referral ...

    2021-03-09 07:20:00

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