Influencer and affiliate program software built to drive measurable revenue
Recruit and manage influencers and affiliates, automate commissions and payouts, and see exactly which influencers drive revenue, all in one platform. Already using Friendbuy Referral? You can also find potential influencers among your top advocates.
Recruit, onboard, and manage influencers in one place
Friendbuy manages the influencer relationship from the first invitation through campaign participation, so your team isn't piecing it together with spreadsheets and email threads. Every email and page your influencers see is branded to you.
- Invite influencers. Invite influencers and affiliates one at a time or by CSV upload, and assign them to a campaign.
- Send a branded invitation. Influencers receive an invitation email with your logo, imagery, and copy.
- Influencers accept and join. A branded acceptance page presents your program terms, then takes influencers to their dashboard.
Run multiple campaigns
Give each campaign its own influencers, offer, emails, and brand resources. Duplicate an existing campaign to launch the next one faster.
- Welcome referred shoppers. When a shopper arrives through an influencer's link, an on-site widget can greet them by the influencer's name and capture their email.
Flexible commissions built around performance
Structure commissions around how you want your program to perform. Start influencers at a base rate and increase it automatically when they reach a conversion or revenue milestone. New rates apply to future sales, so there is nothing to recalculate by hand.
- Percentage or flat commissions, based on order total or subtotal
- Tiers based on conversion or revenue milestones
- Optional commission caps per period
- Commissions only on purchases from new customers
Less manual work on commissions and payouts
Calculating, validating, and paying commissions by hand takes time and leaves room for errors. Friendbuy validates purchases, holds commissions through your return and refund window, and pays influencers automatically through Tremendous on your payout schedule.
- Payouts on your schedule, such as monthly on the 15th
- A minimum payout threshold
- Purchase validation
- A reward delay for returns and refunds
- Commissions on new customers only
- An attribution window you control
Give influencers clear visibility into their program
Each influencer and affiliate gets a branded dashboard with their link, commission rate, earnings, payout schedule, and progress toward the next tier, along with the brand resources you share. Influencers can answer their own questions, so your team doesn't have to.
- Unique referral link
- Commission rate, payout schedule, pending balance, and total paid
- Progress toward the next commission tier
- Brand assets and product imagery you share
See which influencers and affiliates are driving results
Friendbuy attributes clicks, conversions, revenue, and commissions to each influencer and campaign. Compare revenue, conversion rate, commissions, and average order value by campaign and date range to see which influencers are worth more investment.
Your best influencers and affiliates may already be your customers
Friendbuy Referral already shows which customers are driving referred purchases and revenue. Discovery brings those top advocates into one report so you can invite them to your influencer or affiliate program. You find influencers based on results they have already delivered, not just audience size.
- Invite them to your influencer or affiliate program directly from the report.
- Discovery is available to brands using Friendbuy Referral.
- Filter by campaign and date range, or export the full list.
Expert support from strategy through launch
From program design and onboarding to commissions, tracking, and optimization, our team works with you to build an influencer and affiliate program around your goals.
Get your influencer program live with confidence.
We work with your team to configure the program around your goals, economics, brand, and creator strategy.
- Program architecture and commission strategy aligned to your goals and unit economics
- Campaign setup, creator invitations, and branded communications configured for your program
- Referral links, attribution, commission rules, and payout settings set up and validated before launch
- Creator onboarding experience and dashboard tailored to your brand
- Tracking and integrations tested so performance is measured accurately from day one
Customer Success that keeps your program growing.
Launching the program is just the beginning. Your Friendbuy team works with you to identify opportunities and improve performance over time.
- Creator activation and performance optimization based on conversion and revenue data
- Campaign and commission strategy for launches, promotions, and seasonal moments
- Performance reviews to identify top influencers, affiliates, and opportunities for greater investment
- Program recommendations based on what's working and where creators are dropping off
How Bathhouse added creator partnerships to its referral program
"Our guests don't just visit Bathhouse, they become part of the community and naturally want to share it. Referral gave us a way to reward that word-of-mouth. Adding influencer through Friendbuy lets us extend that same philosophy to creators who authentically love the brand, and actually see how that acquisition performs downstream."
Apneet KaurDirector of Brand Marketing, Bathhouse
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Bathhouse guests recommend it to friends, and Friendbuy Referral gave the team a way to reward and measure that word of mouth. Creator partnerships were harder to evaluate. Fees and coordination costs added up without a clear connection to revenue.
Bathhouse added Friendbuy Influencer to bring the same structure and measurement to its creator partnerships. Creator-acquired customers are tracked the same way as referred customers, and referral and influencer results live in one platform.
These results come from Friendbuy Referral, not Friendbuy Influencer.
$70K
20%
22%
Owned program or creator marketplace?
Creator marketplaces are designed to help brands find and access creators. Friendbuy is designed for brands that want to build and manage their own influencer and affiliate programs, set their own commission structures, and measure performance directly. Many brands use both.
| Comparison point | FriendbuyYour owned program | Creator marketplaceCreator discovery and access |
|---|---|---|
| Primary purpose | Building and managing your own influencer and affiliate program | Finding and accessing creators |
| Where influencers come from | Influencers you invite, including top advocates from your referral program | The marketplace's creator network |
| Relationships and data | Owned by your brand as first-party data | Typically managed within the marketplace |
| Commission structure | Your own rates, tiers, caps, and eligibility rules, paid through Tremendous | Varies by marketplace |
| Measurement | Revenue, conversions, and commissions by influencer and campaign | Typically campaign and content performance |
Built to fit your stack. Ready to meet enterprise standards.
Connect Friendbuy to the tools your team already uses, with the security and infrastructure enterprise organizations expect.
Works with your existing stack
Connect Friendbuy to the marketing tools your team already uses.
Enterprise-ready
The security, reliability, and support enterprise teams require.
Frequently asked questions
Friendbuy Influencer is influencer and affiliate program software for e-commerce brands. It lets brands recruit and onboard influencers, run multiple campaigns, set commission rules, pay influencers automatically through Tremendous, and track revenue and performance by influencer and campaign. It works on its own or alongside Friendbuy Referral and Loyalty.
Both. One program can include social creators, brand ambassadors, and affiliates. Each influencer and affiliate gets a unique referral link and earns commission on the sales they drive.
No. Friendbuy does not operate a creator or publisher marketplace. It is software for brands that recruit and manage their own influencers and affiliates, so the brand owns those relationships and the performance data. Some brands use a marketplace to find creators and Friendbuy to run their program.
Brands that use Friendbuy Referral can use the Discovery report, which ranks top advocates by referred purchases and referred revenue for a selected date range and campaign. You can invite advocates into your influencer or affiliate program directly from the report or export the list.
Each influencer gets a unique referral link. Purchases made within your attribution window after a click are credited to that influencer. You can validate purchases and limit commissions to new customers.
Friendbuy pays influencers through Tremendous on the payout schedule you set, such as monthly on the 15th. You can set a minimum payout threshold, and balances below it carry over to the next payout. An optional reward delay holds commissions until your return and refund window has passed.
Yes. Tiered commissions increase an influencer's rate after they reach a conversion or revenue milestone within the evaluation window you choose. Commissions can be a percentage or a flat amount, calculated on order total or subtotal, with an optional cap per period.
Each influencer has a dashboard showing their referral link, commission rate, payout schedule, pending balance, total paid to date, progress toward the next commission tier, and any brand resources you share.
Yes. Friendbuy integrates with Shopify, as well as Klaviyo, Attentive, Braze, Recharge, Segment, and other tools, and offers APIs and webhooks.
Both pay partners to promote a brand. Affiliate marketing has traditionally focused on publishers earning commission on sales, while influencer marketing has focused on social creators and brand relationships. Many programs now combine the two and pay creators, ambassadors, and affiliates on attributed sales.