Referral
Recover rewards before they expire
Customers holding an unredeemed coupon are your highest-intent shoppers. A reminder text closes purchases that would otherwise lapse.
Setup guide
Friendbuy + Attentive Integration
Turn referral and loyalty data into personalized SMS and email marketing
The Friendbuy Attentive integration syncs opted-in contacts, referral links, coupon codes, points balances, and program events into Attentive in real time. Every share, reward, and loyalty milestone becomes another trigger for an Attentive Journey. Marketers set it up in minutes, no engineering required.
26%
higher AOV for OLLY's top-tier loyalty members vs. site average
45%
of OLLY's new SMS subscribers are already loyalty members
Minutes
to install through Friendbuy's Developer Center, no engineering ticket
What it does
Attentive knows how to send a great text. Friendbuy tells it when, and what to say.
The integration turns program activity into behavioral signals marketers can act on, so campaigns are built around what customers actually do instead of generic blasts.
Recognize Advocates and Friends
Every subscriber carries a Friendbuy Referral Status attribute, so you can segment and message Advocates and Referred Friends differently.
Trigger Journeys in real time
Shares, reward earnings, and tier changes fire events into Attentive the instant they happen.
Personalize every message
Include a customer's own referral link, coupon code, or live points balance using dynamic event properties.
Reward subscribers for SMS and email sign-up
Attentive sends subscription confirmations back to Friendbuy, so you can reward customers with points or credit for joining SMS or email.
Inside Attentive
Choose a Friendbuy trigger, write the text, launch
Friendbuy events appear directly in Attentive's Journey builder. Here, a Referred Friend earns their incentive, and Attentive texts them their coupon code seconds later using the event's own properties.
No exports, no engineering ticket, no waiting for a sync. The Journey is live the moment you publish it.
The data
What syncs between Friendbuy and Attentive
Two kinds of data flow into Attentive: subscriber attributes that power segments, and custom events that trigger Journeys.
Subscriber attributes
- Referral StatusAdvocate or Referred Friend
- Customer NameName entered through a Friendbuy widget
- Referral LinkThe Advocate's personal referral link (PURL)
- Date of Last ShareMost recent share via any channel
- Coupon Code + ValueMost recent code, value, status, and currency
- Campaign Name + IDThe referral campaign behind the link or code
Journey-triggering events
- Advocate CreatedCustomer joins the referral program
- Referred Friend CreatedReferred Friend submits their info through a Friend widget
- Referral ShareAdvocate shares via email, SMS, PURL, or social
- Advocate Reward EarnedReferral converts and passes fraud checks
- Friend Incentive EarnedReferred Friend earns their incentive
- Loyalty Reward EarnedFrom joining, purchasing, referring, or custom events
- Member Tier ChangedLoyalty member moves up or down a tier
Full attribute and event reference in the Help Center setup guide. For strategy and use cases, read How to Turn Referral & Loyalty Data Into Attentive SMS Journeys.
Use cases
Journeys brands run with the integration today
Loyalty
Reward SMS sign-ups with points
Turn subscriber growth into a loyalty action. Customers earn points or credit the moment they confirm their subscription.
Setup guide
Referral
Prompt the next share
The moment after a reward lands is when someone is most likely to share again. Send their PURL front and center.
Setup guide
Loyalty
Welcome new members instantly
A text confirming status and pointing to easy ways to earn turns a passive sign-up into an active member.
Loyalty
Celebrate milestones automatically
Tier changes, point thresholds, and anniversaries become SMS moments instead of silent backend updates.
Referral
Re-engage quiet Advocates
Segment on Date of Last Share to find Advocates who went quiet, and win them back with a fresh incentive.
FAQ
Frequently asked questions
Does Friendbuy integrate with Attentive?
Yes. Friendbuy offers a native, no-code integration with Attentive, available in Friendbuy's Developer Center. It syncs opted-in referral and loyalty customer data into Attentive as subscriber attributes and custom events, so brands can build SMS and email segments and Journeys around real program behavior.
Can I reward customers for subscribing to SMS?
Yes. Friendbuy's loyalty program can reward customers with points or account credit for confirming their SMS or email subscription through Attentive. Attentive sends the subscription confirmation back to Friendbuy, which triggers the earning event, turning subscriber growth into a loyalty action.
Does the integration respect SMS and email consent?
Yes. Friendbuy only sends a customer's contact information to Attentive if they check the corresponding opt-in box on a referral or loyalty widget, and phone numbers complete Attentive's double opt-in process before receiving any SMS messages.
Does the integration work with email or just SMS?
Both. Friendbuy sends opted-in email addresses and phone numbers to Attentive, and each is governed by its own opt-in checkbox on the Friendbuy widget. Phone numbers go through Attentive's required double opt-in before receiving SMS. Emails can also be forwarded from Attentive to your ESP.
Do I need a developer to set it up?
No. Connecting the two platforms takes a few minutes in Friendbuy's Developer Center. From there, marketers build and launch segments and Journeys directly in Attentive. Step-by-step setup instructions are available in the Friendbuy Help Center.
Make sure Attentive always knows what to say next
Whether you're launching your first referral program or scaling an established loyalty program, Friendbuy turns every customer interaction into your next best message.
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