Build a loyalty program
that brings customers back.
Create points, store credit, VIP tiers, and challenges that reward purchases and engagement across channels—with the controls, reporting, and implementation support to run your program.
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The economics of a loyalty program
40%
3–4x
60–80%
20–40%
Points & earning
Reward purchases, reviews, referrals, subscriptions, and custom actions. Schedule bonus-point campaigns around your marketing calendar.
Custom earning rules
Give customers a reason to engage between orders. Events go live from the admin, not from an engineering backlog.
- Purchases
- Program enrollment
- Birthdays
- Anniversaries
- Referrals
- Email & SMS signup
- Reviews & surveys
- Instagram & TikTok
- Subscription activation
- Subscription renewals
- Subscription milestones
- Any custom event
Scheduled bonus-point campaigns
Scheduled earning events let your marketing team set up bonus campaigns in advance and walk away. No calendar reminder to switch a promotion on, and no scramble to switch it off on Monday morning.
- Double-points weekends and 5× points days
- Limited-time bonuses on a specific product or collection
- Seasonal earning promotions built around your retail calendar
- Birthday and anniversary rewards that fire on the right date for every customer
Scope any campaign to a tier, a product category or a Klaviyo segment so the boost reaches the customers you are trying to move.
Challenges & milestones
Define the products and behaviors that count, then reward completion with points, bonuses, products or exclusive benefits.
- Try products from three categories
- Complete a skincare routine
- Make three purchases this quarter
- Subscribe and renew three times
- Build a full outfit
- Finish your onboarding actions
Criteria can be set on individual SKUs, product categories or your own product groupings, so a challenge can steer demand toward a launch instead of simply paying for volume.
Rewarded polls & surveys
Let members vote on products, preferences or what you should launch next, and reward them for taking part. Responses become customer attributes your marketing team can use for segmentation and personalization.
Answers sync to Klaviyo as customer properties, so the team can build a segment from a poll result and follow up while interest is still high. Longer surveys run through Typeform with points awarded on completion.
Rewards & VIP tiers
Offer store credit, free products, discounts, gift cards, and subscription credit. Give your most loyal customers exclusive tier benefits.
Flexible redemption options
Pick the reward that fits the moment. Anything outside this list fires a webhook so your own systems handle fulfillment.
Cashback & store credit
Custom points
Free product
Coupon code
Gift cards & cash
Subscription credit
VIP tiers & exclusive benefits
VIP tiers qualify on spend, order frequency or points, across an annual or rolling window. Each tier carries its own earn rate, rewards and perks, and some benefits can be reserved for a tier rather than priced in points at all.
Tier changes push to Klaviyo, Attentive and Braze the moment they happen, so an upgrade can trigger a campaign the same day.
Omnichannel loyalty
Connect online purchases, in-store shopping, and purchases at retail partners to your loyalty program.
Receipt scanning
Let customers earn loyalty rewards for purchases made at retail partners, wholesale locations, events or any other offline channel. Members upload a receipt, Friendbuy captures the purchase details, and your earning rules decide the reward.
That turns purchases you would never have seen into first-party customer data. OCR reads store, purchase date, SKU, subtotal and item-level detail. Rewards can issue automatically or wait for manual approval, and the receipt data flows out through webhooks and APIs into Klaviyo and your data warehouse.
Shopify POS
With Shopify POS, customers can join the loyalty program at the register and earn and redeem both loyalty and referral rewards in store. It is the same balance and tier they already use online, so spend from both channels counts toward the same qualification.
Mobile wallet passes & push notifications
Wallet passes keep points, tier status and rewards right on a member’s phone, with no app download required. Balances update in real time, and push notifications bring new rewards and offers straight to the lock screen.
For brands also running Friendbuy Referral, the member’s personal referral QR code can live in the same pass, so a recommendation made in person becomes a trackable referral.
Program controls
Build compelling offers while protecting your margins. Set eligibility, reward limits, issuance delays, and expiration rules.
Visual offer rules
Build the conditions visually, then set the guardrails, including return windows and maximum payouts, before anything goes live.
Target by order value, member tier, SKU or product category, Klaviyo segment, or any customer attribute you pass into Friendbuy.
Controls that protect margin
Protect return windows, cap promotional exposure, target specific segments, and reverse rewards automatically when a purchase comes back.
Reward delays
Hold issuance until your return window closes so rewards never outrun revenue.
Maximum reward amounts
Cap value per event, per customer or per timeframe, in rewards or in dollars.
Points & credit expiration
Expire on inactivity or a rolling schedule, with reminder emails sent first.
Refund adjustments
A Shopify refund automatically reverses the points and credit that order generated.
Order value thresholds
Require a minimum basket before an offer applies.
Tier & SKU eligibility
Scope an offer to specific tiers, products or categories.
Klaviyo list & segment targeting
Limit an offer to a segment your team already maintains.
Custom attributes
Use any customer attribute you pass to Friendbuy as an eligibility condition.
Integrations
Sync balances, tiers, rewards, and customer attributes with your commerce and marketing tools. Use connected customer data to target relevant offers.
Store credit, coupons and free products issued and redeemed natively at checkout.
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Members earn and redeem at the register against the same balance and tier they use online.
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Run loyalty on Salesforce Commerce Cloud with server-side order tracking and CRM-aligned records.
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Balances, tiers and coupons on the profile in real time, and any Klaviyo event can award points.
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Reward earned and tier changed events trigger personalized SMS journeys.
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Loyalty attributes and custom events for cross-channel canvases across email, SMS and push.
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Send reward reminders over SMS and grow the list from loyalty enrollment.
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A Destination for events into Friendbuy, and a Source streaming loyalty events to your warehouse.
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Award points for quiz and survey completions, and pass responses into the customer profile.
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Gift cards and prepaid cash delivered on qualification from your funding source.
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Rewards auto-apply to the next subscription charge, and members earn on signup and every renewal.
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Rewards auto-apply to the next subscription order, with leftover credit carried into later renewals.
Auto-apply reward credit to a subscriber’s upcoming charge with no coupon code to enter.
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Ask your program questions in natural language and get answers from live data over MCP.
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Connect over MCP and ask about tier movement, redemption behavior or liability trends.
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Query live program data in natural language instead of waiting on a custom report.
Explore all integrations
Friendbuy connects to more platforms than fit on this page, across five partner categories.
PrettyLitter turned engagement into revenue with a three-person team.
PrettyLitter runs both Friendbuy Loyalty and Friendbuy Referral.
The problem. Acquisition costs were climbing in a crowded pet category, and a small marketing team could not buy its way to growth.
The approach. Instead of points for purchases alone, PrettyLitter rewarded the actions that build the relationship: a cat wellness quiz through Digioh, subscription milestones, educational content and referrals to other cat parents. Every completion enriched the profile Klaviyo uses for personalization.
The result. A 90% quiz completion rate activated 496,000 customer identities. Roughly one in five members now shares a referral link, and 20% of referred friends convert.
Friendbuy has been instrumental in converting engagement into tangible growth. Our loyalty members are more active, more engaged, and far more enthusiastic about redeeming their rewards.
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Integrations used
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13.6×
19–20%
20%
7%
Automated loyalty emails
Bring customers back with reward notifications, balance reminders, and expiration warnings. Each email sends when its own conditions are met.
Reward notifications, balance reminders & expiration warnings
Separate automated emails, not a drip sequence. Each one fires on its own condition.
- Reward earned emails when new value lands
- Balance reminders for members with points waiting to be spent
- Expiration warnings before points disappear
Analytics & performance
Understand your program’s revenue impact, compare member behavior, and identify which rewards and campaigns perform best.
Revenue impact & ROI
Go beyond points issued and rewards redeemed. See incremental revenue, incremental purchases, member spend lift and program ROI, so you understand what the program contributes beyond baseline customer behavior.
Member value & purchase behavior
Compare customer value across non-members, members, redeeming members and non-redeeming members. Understand how loyalty participation relates to lifetime value, order value, purchase frequency and repeat purchasing.
Reward & campaign performance
Measure reward performance beyond claims and redemptions. Compare the revenue, customer behavior and economics behind each loyalty offer so your team knows what to repeat, change or retire.
Implementation & support
Launch your first loyalty program or move an existing one with a dedicated team. Get support with program design, implementation, and ongoing optimization.
Program design & launch
Every program starts with design. Friendbuy models your earning rules, rewards, VIP tiers and customer experiences, then manages implementation, integrations, testing and launch.
- Dedicated implementation team and project plan from kickoff through launch
- Program economics modeled before build, including earning, rewards and tier thresholds
- Customer touchpoints designed and built to match your brand
- Security, privacy and IT requirements managed as part of the implementation
- Existing members, balances and tiers migrated so you launch with your customer base intact
Launching your first loyalty program
Build your program with guidance on reward economics, tier structure, integrations and launch communications. We collaborate with your team to design and customize your customer-facing loyalty dashboard and emails, the experience your members see, to match your brand guidelines and style guide.
Moving an existing program
Bring your members, points balances and tiers with you through a planned migration and coordinated transition. We collaborate with your team to design and customize your customer-facing loyalty dashboard and emails, the experience your members see, to match your brand guidelines and style guide.
Ongoing strategy & optimization
Launch is the starting line. Your Friendbuy team continuously reviews performance, identifies opportunities and works with you to make the program stronger over time.
- Ongoing optimization of enrollment, earning and redemption performance
- A shared Success Plan tied to your marketing calendar, with campaigns, tests and opportunities reviewed in regular working sessions
- Proactive Customer Success Alerts that surface meaningful changes before they become bigger problems
Friendbuy Referral
A dedicated referral platform. Run it on its own, or alongside Friendbuy Loyalty on one customer record.
Friendbuy Influencer
Find the advocates already inside your loyalty base and invite them to become paid creators, tracked and paid out at scale.
Build a loyalty program
customers keep coming back to.
Talk with our team about the rewards, VIP tiers, and customer experiences that fit your business—and how to launch or migrate your program.
Frequently asked questions
Answers to what brands ask when evaluating a loyalty platform.
Loyalty program software tracks customer behavior, awards points or credit for qualifying actions, manages VIP tier status, and issues and redeems rewards. For ecommerce brands it also powers the storefront experience customers see and connects loyalty data to email, SMS and analytics tools.
Loyalty, referral and influencer run on one customer record, so a referral can pay loyalty points and a VIP tier can unlock a better referral offer. Rewards are also native to Shopify: store credit applies at checkout with no coupon code, free products issue as SKU-specific coupons, and refunds reverse points automatically.
Joining the program, birthdays, anniversaries, email and SMS signup, Instagram and TikTok follows, reviews, surveys and polls, subscription activations, renewals and milestones, referrals, receipt uploads, and multi-step challenges. Any custom event you track, or any event already in Klaviyo, can also award points.
Bonus-earning campaigns you set up in advance and let run on their own: double-points weekends, 5x points days, limited-time product bonuses and seasonal promotions. You pick the dates and the audience once, and Friendbuy starts and stops the campaign for you.
A challenge rewards a sequence of actions rather than a single one, like trying three categories, completing a routine, or subscribing and renewing three times. You define which products and behaviors count, and completion can pay points, a higher earn rate, a free product or an exclusive benefit.
Yes. In-program polls let members vote on questions you configure, in multiple choice or free-form, and earn points for participating. Longer surveys run through Typeform with points awarded on completion, and every response is stored as a marketing property and passed to Klaviyo for segmentation.
Shopify store credit, points in a custom currency you name yourself, free products issued as SKU-specific coupons, unique coupon codes, gift cards and prepaid cash through Tremendous, and subscription credit that auto-applies to the next renewal. Anything outside that list fires a reward webhook so your own systems handle fulfillment.
Yes. Friendbuy issues rewards as native Shopify store credit, so a customer can earn a percentage back on a purchase and spend it at checkout with no coupon code. The same balance works in store through Shopify POS, and credit can be set to expire to help manage liability.
Tiers qualify on spend, order frequency or points, across an annual or rolling window. Each tier carries its own earn rate, rewards and perks, and some benefits can be reserved for a tier rather than priced in points. Tier changes push to Klaviyo, Attentive and Braze the moment they happen.
Yes. Shopify POS covers your own stores on the same balance and tier customers use online, so tier qualification adds up across both channels. Customers can also join the program at the register. Receipt scanning covers everywhere else.
Yes, through receipt scanning. A member uploads a receipt from a retail partner, Friendbuy reads the store, date, SKU and subtotal, and applies your earning rules. You can require approval before rewards issue, and the purchase data flows into the customer profile and your marketing tools.
A wallet pass keeps a member's points balance and tier status in Apple or Google Wallet with no app download required. Balances update in real time, and push notifications bring new rewards and offers straight to the lock screen.
Delay rewards until your return window closes, cap value per event or per customer, expire points on a schedule with reminders first, and let Shopify refunds reverse points automatically. You can also scope any offer by order value, tier, SKU, Klaviyo segment or a custom attribute.
Yes. Every offer is an if-then rule. Conditions can key off order value, member tier, SKU or product category, a Klaviyo list or segment, or any customer attribute you pass into Friendbuy, and you can read the finished rule back in plain language before it goes live.
Points balance, credit balance, tier name, opt-in date and coupon details land on the Klaviyo profile in real time, and loyalty events trigger flows. The integration runs both ways, so any event Klaviyo tracks can award points. Attentive and Braze receive a comparable set.
Yes. Friendbuy connects to Claude, ChatGPT, Gemini and custom agents over MCP, so you can ask about tier movement, redemption behavior or liability trends and get an answer from live program data.
Friendbuy project-manages the rollout. A dedicated implementation team models program economics, including earning, rewards and tier thresholds, before anything is built, and collaborates with your team to design the customer-facing loyalty dashboard and emails to match your brand guidelines.
Typically four to six weeks, depending on program complexity and migration needs. The rollout runs in phases: strategy and program design, build and integration, then QA and launch.
Yes. Friendbuy routinely migrates programs from other vendors and in-house builds. The existing program is audited first, then members, points balances, tier status and reward history are mapped and reconciled before cutover, so members keep what they have earned. Cutover timing and member communications are planned with your team.
Yes. Friendbuy Loyalty is a complete loyalty platform on its own, and for brands also using Friendbuy Referral the two programs run on one customer record. A successful referral can pay loyalty points and VIP members can get differentiated referral offers.
Yes. Friendbuy runs natively on Shopify and Shopify Plus, issuing and redeeming store credit at checkout without a coupon code, issuing free products as SKU-specific coupons, and adjusting points automatically when a refund is processed. Shopify POS extends the same balance and tier to your retail locations.
Yes. Every member-facing component is optional. The loyalty API exposes balance retrieval and adjustment, redemption options, coupons and tier lookup, and six webhooks plus a pre-issuance validation callback cover state changes, so you can build the entire member experience in your own site or mobile app.
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