Friendbuy integrations for referral, loyalty, and influencer programs

Friendbuy has native integrations across five categories: e-commerce, point-of-sale and booking platforms including Shopify, Shopify Plus, Shopify POS and Salesforce Commerce Cloud; email and SMS; customer data and data capture; subscription billing and rewards; and AI assistants. Brands that need a platform not on the list can build against the Friendbuy REST API and webhooks.

Yes. The Klaviyo integration supports referral, loyalty and influencer programs. Friendbuy sends events such as referral shares, referral conversions, loyalty tier changes and reward redemptions into Klaviyo as metrics and profile properties, so those events can trigger flows and define segments across email, SMS and push.

Yes. Shopify, Shopify Plus and Shopify POS are supported for referral, loyalty and influencer programs. The integration installs in one click, attributes referral conversions at checkout and in store, and issues rewards as native Shopify discount codes, including percentage-off, fixed-amount and free-product offers.

Yes. With Shopify POS, customers redeem referral and loyalty rewards at the register, in-store purchases count toward referral attribution, and staff can enroll shoppers in loyalty at checkout. Receipt scanning captures purchases made through channels Friendbuy does not read directly, including retail and wholesale. Both post to the same customer profile, so points and referral credit accrue no matter where someone buys.

Yes. With Recharge and Ordergroove, rewards auto-apply to the next subscription charge, unused credit carries into later renewals, and members earn on signup and every renewal or redeem points for a free product in the next box. Stripe supports referral programs only, where rewards auto-apply to a subscriber’s upcoming charge.

Most integrations are configured in the Friendbuy dashboard and require no engineering work. Shopify is a one-click install. Platforms that need server-side order tracking, such as Salesforce Commerce Cloud or a headless Stripe checkout, involve a developer for the initial event setup.

Friendbuy sends advocacy and program events plus the customer fields needed to act on them: referral shares and conversions, advocate and friend identity, loyalty enrollment, points balance and tier, reward issuance and redemption, and influencer or creator attribution. You choose which events to send during setup.

You control what is shared. During setup you choose which events and customer fields Friendbuy sends, data moves over encrypted connections, and Friendbuy honors consent signals from the Shopify Customer Privacy API so suppressed customers stay suppressed downstream. A data processing agreement and the current subprocessor list are available on request, and connected platforms process the data under their own terms with you as the controller.

Yes, and most brands do. PrettyLitter runs Digioh, Klaviyo and Recharge together. Because referral, loyalty and influencer share one customer profile in Friendbuy, a signal captured through one integration is available to every other integration and program.

Yes. Merchants send purchase and customer events three ways: onsite JavaScript, a tag manager such as Google Tag Manager, or the Friendbuy REST API. That covers platforms without a prebuilt app, including Adobe Commerce and commercetools, and webhooks send Friendbuy events back into your own systems. Documentation is at developers.friendbuy.com.

Yes. Headless storefronts send purchase and customer events server to server through the REST API, or client side with onsite JavaScript on the presentation layer. In mobile apps, Friendbuy widgets run in a web view and app events post to the API, so referral sharing, loyalty enrollment and reward redemption behave the same as they do on the web.

Integrations are included with the Friendbuy products you license and are not billed per connection. Partner platforms bill separately under their own pricing. Reward and payout integrations pass through the face value of the incentives you issue.

Yes. Friendbuy runs an MCP server that connects to Claude, ChatGPT and Gemini, so teams can ask questions about program performance, cohorts, rewards and campaign results in plain language. Access follows the same role-based permissions as the Friendbuy dashboard.