Referral and loyalty built for subscription brands
Connect Friendbuy with Recharge to auto-apply rewards to your customers' next subscription order, reward every renewal, and turn your best subscribers into your best growth channel.
How PrettyLitter turns engagement into revenue
PrettyLitter delivers health-monitoring cat litter by subscription, managed on Recharge, with referral and loyalty powered by Friendbuy alongside Klaviyo and Digioh.
13.6×
ROI from redeemed member revenue
20%
of referred friends convert to paying customers
19–20%
of loyalty members actively share their referral link
"What makes Friendbuy so powerful is its seamless integration into our ecosystem. It connects effortlessly with Digioh, Klaviyo, and Recharge, turning quiz and referral signals into actionable loyalty data. It's flexible, easy to optimize, and fully customizable to meet our brand's goals."
Rewards that live inside the subscription
Most reward programs stop at the first order. The Friendbuy + Recharge integration puts referral and loyalty rewards directly into Recharge's recurring order flow, where subscription revenue actually happens.
Discounts applied to the next order, automatically
Reward advocates and loyalty members with Recharge discounts that auto-apply to their next active subscription charge. No coupon code to copy, no cart to revisit. And if a discount ever can't be auto-applied, Friendbuy emails the code as a fallback so nothing is lost.
Credit that builds and keeps applying, renewal after renewal
Every reward a customer earns adds to a running balance that auto-applies to each subsequent subscription order until it runs out.
Reward signups and every renewal
Trigger out-of-the-box loyalty earning events when a customer starts or renews a Recharge subscription. Award points, account credit, or a discount on the Nth renewal. Add reward delays to account for cancellations and set custom validation rules so the right customers earn at the right moments.
Redeem points for a free product in the next box
Let members redeem loyalty points for a free product that's automatically added to their upcoming subscription order. Because Recharge allows only one discount per subscription, free product rewards let you stack loyalty value on top of a persistent subscribe-and-save discount. Built-in validation prevents out-of-stock or draft products from being issued.
Reward advocates when their referrals actually stick
With renewal milestone rewards, advocates earn escalating rewards as their referred friend crosses subscription renewal milestones, so you pay for retained subscribers, not one-and-done conversions.
Escalating payouts: $10 on the friend's first renewal, $20 on their second, at whichever milestones you choose. Each milestone pays once per referred friend.
Only real renewals count: successful, active charges advance a milestone. Skips, pauses, and failed charges never trigger a payout.
Guardrails you control: set an optional time window the friend must hit milestones within, and scope counting to qualifying products by SKU.
Zero new UI to learn: configured inside the tiered advocate rewards you already use, with per-tier reward types and emails.
Live in four steps
One-click OAuth install from the Friendbuy Developer Center. No custom development required.
Install the integration
In Friendbuy, go to Developer Center > Integrations, select the Recharge tile, enter your store name, and authorize via OAuth.
Configure your rewards
Select Recharge Discount as the reward type for advocate rewards, friend incentives, or loyalty redemptions. Set the amount, type, duration, and eligibility rules.
Turn on subscription events
Add loyalty earning events that reward customers for starting a subscription and for each renewal, so subscribers earn as they stay.
Watch rewards auto-apply
Friendbuy applies rewards to each customer's next active subscription charge and reports every reward's status, from pending to redeemed.
Built for subscriber retention
Reward advocates on their own subscription
When an advocate refers a friend who subscribes, apply their reward directly to their next Recharge charge. Rewards for multiple referrals accumulate automatically, so your most active advocates see their subscription cost shrink with every successful referral.
Convert friends into subscribers
Give referred friends a discount toward their first subscription, scoped to subscriptions, one-time products, or both, with new-customer-only rules and minimum purchase requirements you control.
Pay advocates for retention, not just acquisition
Stagger advocate rewards across their friend's renewal milestones. A friend who churns after the first order costs you nothing further; a friend who keeps renewing earns their advocate escalating rewards, aligning your referral spend with realized LTV.
Pay back retention with renewal rewards
Reward subscribers with points or a discount when they renew, or only on the renewal that matters most to your unit economics, like the third or sixth charge, using Nth-conversion rules.
Surprise the next box with a free product
Let members spend points on a free product that ships in their upcoming order. It's a reward customers can feel, and it works alongside an existing persistent discount instead of competing with it.
The right reward for every advocate
Configure distinct rewards based on subscription status: subscribers earn Recharge credit or free products applied to their subscription, while non-subscribers earn store credit, Shopify coupon codes, or gift cards. Every advocate gets a reward they can actually use.
Want the full playbook? Read How to Run Referral and Loyalty Programs on Recharge Subscriptions.
Frequently asked questions
The integration lets subscription brands reward advocates and loyalty members with Recharge discounts that automatically apply to their next active subscription order, trigger loyalty earning events when a customer starts or renews a subscription, and lets members redeem loyalty points for a free product added to an upcoming subscription order.
Yes. The integration is compatible with both the Recharge Legacy Checkout and the Shopify Unified Checkout, so merchants on either implementation can use the same reward functionality.
Friendbuy automatically falls back to emailing the customer a coupon code they can apply manually to their next order, so no reward is ever lost. You can configure this fallback email in the Friendbuy Email Center.
Loyalty members redeem points for a free product that Friendbuy automatically adds to their upcoming Recharge subscription order. Because Recharge allows only one discount per subscription at a time, free product rewards let members earn on top of an existing persistent discount. Product validation prevents out-of-stock or draft products from being issued.
Yes. The Subscription Renewal earning event supports Nth-conversion rules, so you can choose exactly which renewal number triggers the reward, and add a reward delay to account for cancellations or returns.
Yes. Rewards a customer earns accumulate into a balance that automatically applies to each subsequent subscription order until it runs out. Because Recharge doesn't allow coupon codes to be combined, Friendbuy adjusts a single discount to reflect the accumulated total, so customers never juggle multiple codes.
Yes. You can configure distinct advocate rewards based on subscription status. Subscribers can earn Recharge credit or free products applied to their subscription, while non-subscribers can earn store credit, Shopify coupon codes, or gift cards, so every advocate receives a reward that fits how they shop with you.
Yes. Renewal milestone rewards pay advocates escalating rewards as their referred friend crosses renewal milestones, for example $10 on the first renewal and $20 on the second. Only successful, active renewals count, each milestone pays once per friend, and you can set an optional time window and qualifying products.
The Recharge integration is available on Friendbuy's Deluxe and Enterprise plans. It requires an active subscription with both Friendbuy and Recharge.
Turn every renewal into growth
See how subscription brands use Friendbuy and Recharge together to lift retention, referral revenue, and subscriber LTV.
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