Can Friendbuy connect to the same marketing tools as LoyaltyLion?

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.

Can Friendbuy connect to the same marketing tools as Yotpo?

Absolutely—Friendbuy integrates with Klaviyo, Attentive, Iterable, Segment, and more via APIs and webhooks. Yotpo also provides integrations with email/SMS platforms, helpdesk tools, and marketing channels within its unified stack. The difference is that Friendbuy can often plug into best-of-breed tools without requiring you to adopt the entire Yotpo suite.

Can I customize my referral program to match my brand?

Yes! Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

Can I implement loyalty tiers with Friendbuy vs. LoyaltyLion?

Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion's standard offerings, giving you more control over program design.

Can Friendbuy's referral marketing software be used for B2B referral programs?

Yes! Friendbuy lets you customize every touchpoint of your referral program to match your brand. You can easily customize referral program widgets, create branded landing pages, customize email templates, and even use your own custom domain for the referral links. This helps strengthen brand recognition, ensures a consistent brand experience for your customers and their referred friends, and maximizes referral program performance.

Talkable Alternative: A scalable, Unified Referral & Loyalty Platform

Friendbuy is the next-generation Talkable alternative—a unified referral and loyalty platform built for fast-growing DTC and enterprise brands. Scalable, flexible, and easy to customize, it’s the leading referral program software for boosting customer acquisition and lifetime value.

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Trusted by leading brands to power loyalty + referrals

Why Brands are Switching from Talkable to Friendbuy

Switching to Friendbuy means more control, stronger referral performance, and a true strategic growth partner, not just another referral tool.

Unified Referral + Loyalty Platform

Scale referral and loyalty programs together in one flexible platform.

Scalable for Enterprise Referral Programs

Support complex, global referral programs with infrastructure built for multi-brand growth.

Fully Customizable Referral Experiences

Design branded referral journeys with flexible share flows, rewards, and logic, no rigid templates.

Proven Referral Growth & Retention

Increase acquisition and repeat purchases with referral marketing that converts.

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The Friendbuy Advantage

See why leading brands choose Friendbuy for enterprise-grade loyalty and referral programs.

Referral + Loyalty in One Flexible Solution

Friendbuy combines enterprise-grade referral automation with flexible loyalty capabilities to create a cohesive growth engine. Unlike Talkable, which focuses solely on referrals, Friendbuy unifies acquisition and retention—enabling referrals, repeat purchases, VIP tiers, cashback, and personalized rewards in one platform.

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Run referral and loyalty programs side by side to increase engagement and repeat purchases
Design fully branded referral journeys with customizable share flows and reward logic.
Measure acquisition and retention ROI in one place
Scale globally with enterprise-ready governance and controls

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Every referral, reward, and customer action works together as part of a connected growth engine.

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Enterprise-Ready Scalability & Customization

Friendbuy is built for complexity. Enterprise teams can scale referral programs across brands, regions, and channels—without hitting the structural limitations common in rigid referral platforms.

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With advanced APIs, webhooks, and modular program design, Friendbuy enables composable referral experiences that adapt to your business model.

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Scale referral programs across multiple brands and regions
Customize referral logic, rewards, and eligibility rules to match business complexity
Embed or extend referral experiences using APIs and webhooks
Support global teams with enterprise-grade reliability and architecture

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Your referral program evolves as fast as your business—without re-platforming.

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Referral Analytics That Drive ROI

Friendbuy turns referral marketing into a predictable, scalable revenue channel. With real-time referral analytics, event-level reporting, and unified customer data, teams can continuously improve performance and prove incremental impact.

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Unlike Talkable’s preset optimization constraints, Friendbuy empowers teams to test, iterate, and scale what works.

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Real-time visibility into referral performance and attribution
Optimize rewards to improve conversion and repeat rate
Measure incremental revenue and ROI across touchpoints
Identify top advocates and high-value segments with unified data

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Every referral is measurable. Every insight is actionable.

Growth With Experts Who Stay Hands-On

Friendbuy’s Customer Success team acts as an extension of your growth org—partnering from strategy to execution to drive long-term impact. More than managed support, we deliver a true partnership grounded in proactive insights, experimentation, and continuous optimization.

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White-glove onboarding
Ongoing referral & loyalty strategy
Proactive performance optimization
Built to scale with enterprise growth

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With Friendbuy, you don’t just launch—you build a growth engine.

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Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of customers we acquire through Friendbuy make a repeat purchase.

Becky Chambers | Head of Retention,

Outdoor Voices

Working with the Friendbuy team, and tapping into their integrations with our other partners, really accelerates our potential growth. We’re now offering a level of personalization and dynamic messaging to customers that we just didn’t have before.

Jennifer Peters | Senior DTC Manager,

OLLY

Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with

Nadina Bourgeois | Senior Digital Paid Manager,

SPANX

Take your loyalty and referral programs beyond the limits of Talkable.

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Frequently asked questions

You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to Talkable), answered clearly so you can make the best choice for your brand.

Friendbuy is enterprise referral program software built to integrate seamlessly with Shopify, Recharge, Stripe, and leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. While Talkable focuses primarily on referral marketing integrations, it often requires more custom implementation to connect with broader marketing stacks. Friendbuy offers more out-of-the-box integrations, APIs, and webhooks to support scalable referral automation across your ecosystem.

Friendbuy includes built-in fraud controls that protect your customer referral program from self-referrals, duplicate accounts, and invalid purchases. Rewards are validated against business rules, returns, and cancellations before being issued to ensure program integrity. Compared to Talkable, Friendbuy provides more configurable fraud levers designed for enterprise-scale referral marketing programs.

Friendbuy delivers deep Shopify integration for referral program software, including dynamic widgets, automated coupon generation, SKU-based reward rules, and purchase validation. Talkable supports Shopify but often relies on custom development to achieve similar functionality. Friendbuy’s native integration enables faster launches, stronger referral automation, and more precise reward logic for Shopify merchants.

Yes—Friendbuy integrates with ESPs, SMS platforms, CDPs, and CRMs including Klaviyo, Attentive, Braze, Iterable, Segment, and Salesforce. While Talkable supports integrations primarily for referral messaging and referral analytics, Friendbuy syncs referral data across your entire marketing stack. This allows brands to orchestrate cross-channel referral marketing with greater flexibility and insight.

Migrating from Talkable to Friendbuy involves exporting referral and customer data, mapping it into Friendbuy, and configuring campaigns and rewards. Many brands run both platforms in parallel to test tracking, referral analytics, and reward logic before fully switching. Friendbuy’s team provides hands-on support to ensure a smooth transition to enterprise-grade customer referral program software.