What Makes Friendbuy Different
Friendbuy empowers brands to build scalable loyalty and referral programs — without sacrificing control or flexibility. Unlike Yotpo, we give you full data ownership, transparent performance reporting, and hands-on expert support to grow loyalty your way.
The Friendbuy Advantage
Built for brands that demand transparency and agility, Friendbuy replaces Yotpo’s limitations with full visibility and control. From API-level customization to webhook automation, you’re empowered to design loyalty experiences that scale with your brand — not against it.




Take your customer relationships to the next level.
Frequently asked questions
You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to Yotpo), answered clearly so you can make the best choice for your brand.
Friendbuy integrates seamlessly with Shopify, Recharge, Stripe, and Ordergroove, plus leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. We also provide APIs, SDKs, and webhooks for custom data flows. Compared to LoyaltyLion, Friendbuy offers broader native integrations and deeper flexibility for enterprise stacks.
Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion’s standard offerings, giving you more control over program design.
Friendbuy includes built-in fraud protection to block self-referrals, duplicate accounts, and invalid transactions. Rewards are validated against business rules, returns, and cancellations before issuing. While LoyaltyLion offers basic controls, Friendbuy provides more configurable fraud levers to safeguard program integrity.
Friendbuy offers the most advanced Shopify integration, with automated coupon generation, SKU-based reward rules, and purchase validation. Widgets adapt dynamically to logged-in users and loyalty status, creating personalized on-site experiences. LoyaltyLion supports Shopify, but Friendbuy’s deeper integration delivers more automation and precision.
Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.
Preserve customer trust and program continuity with a seamless migration experience. Friendbuy’s white-glove migration services ensure all existing point balances transfer smoothly and tier levels with VIP perks remain intact—so your customers pick up right where they left off.

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