Run Influencer & Affiliate Programs at Scale
Track every creator, measure performance, automate payouts, and manage your influencer program with one powerful platform.
.avif)
Influencer & Affiliate Marketing Software Built for Owned Programs
Eliminate Manual Work
Automate onboarding, communication, and payout workflows so your team can focus on growth, not ops.
Revenue You Can Measure
Connect every creator to real attribution across every click and sale with advanced tracking and reporting.
Flexible Commissions & Payouts, Your Way
Configure commission models, approval workflows, and payout rules that fit your business. No code required.
Everything You Need to Run an Influencer Program
Recruit & Onboard Creators
Launch targeted outreach and seamless onboarding to activate the right creators, faster.
- Personalized invites
- Automated onboarding
- Verify social channels
- Creator application forms
Measure Performance
Track link and code usage, orders, AOV, conversion, and revenue.
- Click tracking
- Revenue attribution
- Conversion reporting
- Performance dashboards
Automate Payouts & Rewards
Reduce manual work with auto-approvals and customized payouts at scale.
- Flexible commission models
- Automated payouts
- Custom reward options
- Third-party integrations
Manage Programs at Scale
Centralize all your programs, workflows, and creator data in one place.
- Program settings
- Team access controls
- Custom program pages
- Reliable attribution data
Performance Measured Past the First Purchase
Most influencer platforms stop at clicks and payouts. Friendbuy connects creator performance to what happens after conversion — repeat purchases, loyalty enrollment, and referral activation — so creators are evaluated on long-term contribution, not initial sales alone.
First-party control, end to end
You recruit and manage your own influencers and affiliates. Every relationship and every record of performance is yours — first-party data that stays under your control and connects to the rest of your stack.
.avif)
Works With Your Stack
Connect the tools you rely on to work smarter.
%201.png){kind=logo}
Enterprise Ready
Security, reliability, and support you can count on.
- Flexible APIs & webhooks
- Dedicated implementation
- SOC 2-compliant security
- Enterprise-grade SLAs
- Multiple data center redundancy
- SSO & SCIM
Our guests don't just visit Bathhouse, they become part of the community and naturally want to share it. Referral gave us a way to reward that word-of-mouth. Adding influencer through Friendbuy lets us extend that same philosophy to creators who authentically love the brand, and actually see how that acquisition performs downstream. Having both on one platform means we're not guessing at what's working.
Director of Brand Marketing, Bathhouse
Frequently asked questions
Influencer marketing software helps brands recruit, manage, track, and compensate creators who promote their products. It provides infrastructure for onboarding, attribution, performance reporting, and commission payouts within a structured system.
Affiliate marketing software enables brands to manage performance-based partnerships with individuals or organizations who promote their products in exchange for commission. It supports tracking, attribution, commission logic, and payouts.
Some platforms operate publisher marketplaces. Others, like Friendbuy, provide infrastructure for brands that recruit and manage their own affiliates directly.
Both involve partners promoting a brand in exchange for compensation tied to performance.
Historically, affiliate programs were associated with publishers and performance-based commissions, while influencer programs emphasized social creators and brand relationships.
Today, many programs blend both models using conversion-based incentives for creators, ambassadors, and affiliates alike.
No. Friendbuy does not operate a publisher or affiliate marketplace.It provides the infrastructure for brands that recruit and manage their own influencers and affiliates, while maintaining first-party control over relationships and data.
Each creator receives unique tracking links or codes. When a customer clicks a link or uses a code, the conversion is attributed to that influencer or affiliate, with revenue and commission reporting available in-platform.
Yes. Friendbuy Influencer can connect to loyalty and referral systems, providing visibility into how influencer-driven customers engage over time.
Turn Your Influencer Program
Into a Measurable Growth Channel
See how Friendbuy helps enterprise brands activate more creators, measure real impact, and drive sustainable growth.
.avif)
