Product Release Notes

View Email and SMS Opt-ins right from your Referral Performance Dashboard—making it easier than ever to track how referral traffic grows your marketing audience.

Gain deeper visibility into referral performance with the addition of Friend Widget Views and Email Submissions in the Analytics Overview. These new metrics let you track how many friends engage with the friend incentive widget and submit their emails—helping you better measure and optimize the full referral funnel.

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Merchants can now quickly find a customer’s unique referral link (PURL) directly within the Customer Lookup tool—making it easier to support customers and manage referral activity in one place.

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The redesigned analytics dashboard provides deeper insights into referral engagement, customer acquisition, and revenue attribution. Marketers can now track conversion rates, AOV uplift, and referral-driven revenue with greater clarity. This unified view empowers smarter decisions and more effective optimization of referral programs 

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Ledger events for referral and loyalty programs can now be streamed directly to partner systems in real time. This ensures immediate visibility into reward accruals, redemptions, and adjustments without relying on batch updates. Merchants gain accurate financial tracking while developers benefit from secure, low-latency integrations.

Keep your customer data fresh and connected across every system. When shoppers opt in, opt out, or update their loyalty status, those changes are instantly streamed to your ESPs, CDPs, and data warehouses. This ensures campaigns stay relevant, segmentation is always accurate, and customers enjoy a consistent experience across every touchpoint.

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