Product Release Notes

Your customers can now access their referral program directly inside Shopify's native Customer Accounts dashboard, where they can share their referral link, view reward balance, and track referral history all without leaving their account. The widget supports sharing via link, email, QR code, and SMS, and is fully customizable with your own branding, copy, and hero image directly in the Shopify theme editor.

You can now prevent your referral program from appearing to visitors in specific countries, giving you a straightforward way to address regional fraud or markets where your program isn't intended to operate. When a region is blocked, all referral widgets and landing pages are silently hidden for visitors there, no rewards are issued, and blocked visitors on direct landing page links are redirected to a fallback URL of your choice.

Shopify merchants can now connect Friendbuy with Postscript to grow their SMS subscriber lists and automate referral and loyalty program communications via text. When customers opt in through a Friendbuy widget, their profiles are synced to Postscript with key data like referral links, coupon codes, loyalty tier, and points balance, so you can trigger personalized SMS flows for reward notifications, share reminders, tier upgrades, and more.

When an Advocate or Friend enters their name in a Friendbuy widget, that name is now automatically saved to their profile in the Customer Service tool, giving your support team more complete customer data without any extra steps. This means fewer blank name fields and faster, more confident customer lookups.

Subscribers can redeem loyalty points for discounts and free products that automatically apply to their next Ordergroove subscription order. Non-subscribers see those rewards greyed out with a "Requires an active subscription" message, and eligibility is enforced so no points are ever deducted for a reward a customer can't use.

The Friendbuy Reward Store is an embedded, brandable storefront you add to your website where advocates and referred friends can browse and choose the rewards they've earned - giving customers the flexibility to redeem what matters most to them. With built-in analytics, customizable reward catalogs, and support for separate experiences by audience segment, the Reward Store transforms referral rewards from a one-size-fits-all coupon into a personalized, engaging destination on your site.