Product Release Notes

One referral flow, two tailored rewards. You can now offer different incentives based on whether an advocate is a subscriber or not—like account credit for one group and a free month for another. More personalization = more referrals.

Measure the effectiveness of your Loyalty Reward Emails and Points Expiration Reminders. Gain insight into engagement and revenue to refine your email strategy and drive program success.

Smarter segmentation meets smarter loyalty. With our Klaviyo integration, you can now make loyalty earning rules conditional on Klaviyo Segments. Want to reward only VIPs or win-back audiences? Now you can—automatically and at scale.

Trigger reward actions and campaigns the moment a receipt is scanned. Webhook payloads include product lists, store info, reward status, and rejection reasons—perfect for promos like 2x points for Target receipts.

Real-time receipt updates, straight to your system. Once a receipt is processed (approved or rejected), Friendbuy instantly sends the full record to your endpoint—so you can trigger emails, update customer profiles, or generate insights without delay.

Inspire purchases by showing customers how many points they'll earn—right on the Product Detail Page. Previews are dynamically personalized based on login, enrollment, and tier, and include compelling calls-to-action to drive loyalty program sign-ups.