‍“New customer growth has been one of our main goals this year. With Friendbuy, we’ve been able to unlock that growth without overspending on acquisition channels.”  VP of Marketing, Natural Life

The Challenge: Sustaining Growth in Maintenance Mode

Natural Life faced challenges through an uncertain year that made acquisition more expensive. In an increasingly competitive space that is dealing with tariffs and consumer pullback, Natural Life needed to unlock another acquisition and loyalty channel.   

“We were in more of an infrastructure building year as we focused on growing the team and technology stack. Since customer acquisition is still a top priority, Friendbuy was a great way to have our customers help build our customer file.” Senior Director, Natural Life

The specific challenges included:

Reduced Acquisition Investment: The company had pulled back on traditional customer acquisition methods, making new customer growth increasingly difficult to achieve through conventional channels.

New Customer Acquisition Goals: Despite operating in an infrastructure-focused mode, new customer growth remained a primary business objective, creating pressure to find cost-effective acquisition strategies.

Market Saturation Concerns: In the competitive women’s lifestyle fashion space, finding fresh customer segments without significant marketing spend presented ongoing challenges.

The Solution: Customer-Powered Acquisition Strategy with Referral Marketing

Friendbuy provided Natural Life with a comprehensive referral program designed to turn their passionate customer base into a sustainable acquisition engine.

“Friendbuy’s referral platform fits seamlessly with our brand and makes it effortless for our community to share Natural Life with friends who love our vibe.” 

Omnichannel Ecommerce Solutions

The "Give 20%, Get 20%" referral program achieved maximum visibility through strategic placement across all customer touchpoints:

• Onsite banners  prominently featuring the referral offer
• Dedicated landing page optimizing referral conversions
• Website widgets capturing customers at key moments
• Footer placement ensuring constant visibility‍
• Ribbon promotions highlighting the program during peak shopping periods

‍Simple, Compelling Value Proposition

The straightforward "Give 20%, Get 20%" offer resonated with Natural Life's community-focused brand values, making it easy for customers to understand and share with friends who would appreciate bohemian fashion and positive lifestyle products.

Seamless User Experience

The program integrated seamlessly into Natural Life's existing customer journey, allowing organic sharing moments without disrupting the shopping experience or brand aesthetic.

The Results: Sustainable Growth Through Community

Natural Life's referral program delivered impressive results that directly addressed their growth challenges while enhancing customer value metrics.

Exceptional Customer Engagement

35% of Natural Life's customer base engaged with the referral program, demonstrating unprecedented participation rates that reflect the strong alignment between the program and brand community.

New Customer Acquisition Success

One-third of customers who engaged with Friendbuy were new customers, providing a consistent stream of fresh buyers during a period when the company had reduced other acquisition investments.

Higher Customer Value

Referred customers consistently demonstrated superior value metrics:

• $129 average order value for referred customers versus $108 for non-referred customers
• Higher repeat purchase rates (+9%) for customers who engage with the referral program

“When customers come through Friendbuy, they don’t just shop once—they spend more, repeat more, and their lifetime value is higher.” 

Sustainable Growth Engine

The referral program became a critical growth driver during challenging market conditions, providing Natural Life with consistent new customer acquisition when other channels were scaled back.

"When we do see customers engage with Friendbuy, we see a higher LTV."

Looking Forward: Customer & Advocate-Powered Expansion

Natural Life's referral program success demonstrates how brands can maintain growth momentum even during conservative operating periods. By leveraging their passionate customer community, they've created a sustainable acquisition channel that aligns with their brand values while delivering superior customer economics.

The program's exceptional engagement rates and customer value metrics position Natural Life perfectly for future growth phases, providing a scalable foundation that can expand alongside their business objectives.

For Natural Life, Friendbuy represents more than a referral program—it's a customer and advocate-powered growth engine that turns brand love into measurable business results, even in challenging market conditions.

“Friendbuy isn’t just a referral tool for us—it’s become a customer-led growth engine that alignes with our brand values and corporate goals.” 

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Ready to turn your passionate customers into a growth engine? Learn how Friendbuy can help you drive new customer acquisition and higher customer value through the power of referrals.