The Peach Truck is one of America's most beloved seasonal food brands, delivering fresh tree-ripened Southern peaches to customers across the country at farmers markets, Music Tour style events, and through the mail. Built on a fiercely loyal fanbase and a product that needs no introduction. The Peach Truck turned to its customers, not paid advertising, to drive growth. By activating and empowering its biggest advocates, they were able to generate demand even when peaches weren’t “in season.”