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E-Commerce Marketing & Customer Acquisition

 

  • Social Marketing

    41 Word of Mouth Marketing Statistics. Plus a Few Opinions.

    Millions of recommendations are happening all over the world at any given moment. In cubicles and living rooms and on the Internet. Every day in...

  • E-commerce Marketing

    16 Recurring Billing and Subscription Management Software Solutions

    I remember when Friendbuy was looking for - and evaluating - recurring billing software several years ago. Thanks to the venture capital community...

  • E-commerce Email Marketing

    Which Kind of Referral Email Template is Best?

    We live in the age of social networks, so you might expect me to expound at length about how critical Facebook and Twitter are to making a referral...

  • Content Marketing

    3 Mistakes That Will Doom Your Ecommerce Content Marketing

    It seems like everyone is trying to get into the content game these days. It’s no wonder; Content is king and great content differentiates all-star...

  • E-commerce Email Marketing

    How Your Customer Happiness Index (CHI) Affects Your Bottom Line and What You Can Do About It

    You learned from our last blog post why Customer Happiness Index (CHI) is a metric you can't afford to ignore. Optimizing every touchpoint of the...

  • E-commerce Marketing

    Could CHO Be More Important Than CRO? What You Need to Know About Customer Happiness Optimization

    Imagine you woke up on December 21st and the present you'd ordered your beloved child for Christmas still had not been delivered.

    And not just any...

  • E-commerce Marketing

    The Quick Start Guide to Retargeting

    What percentage of ecommerce shoppers do you think convert on their first visit to an ecommerce store? According to retargeting platform AdRoll, it's...

  • E-commerce Marketing

    15 Ecommerce Infographics We Love

    We think the best infographics have a mixture of compelling statistics, snazzy graphics and a specific point of view. If it also teaches you...

  • Marketing Assets and Design

    Here's How the Rules of Ecommerce UX Have Changed Since Your Last Redesign

    Gone are the days when ecommerce brands could afford to do major redesigns of their store every few years...

    With technology constantly improving,...

  • Referral Marketing Strategy

    47 Referral Program Examples Listed by Incentive Type (Plus Three Bonus Examples!)

    We're frequently asked for blog posts that show referral program examples. We get it, you're hungry for ideas. In this post, we'll group the examples...

  • E-commerce Marketing

    Why Marketers Should Write Ecommerce Copy That Taps into These 4 Proven Facets of Desire

    Quick — try and name a consumer brand that goes negative with in their advertising copy. I'll wait.

    Can't think of one?

    Neither can I.

  • Referral Marketing Strategy

    Referral Marketing Do’s and Don’ts

    I've seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns.  It’s...

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