Introducing Campaign Redirects for Seamless Marketing Management

by Emma Kimmerly

August 14, 2023

Our team is thrilled to announce a new feature of Friendbuy’s referral program software that will make campaign management easier and more straightforward — Campaign Redirects!

Campaign management can sometimes feel like juggling multiple balls in the air – especially when it comes to time-based promotions and A/B testing, but Campaign Redirects make it easier than ever to run multiple campaigns while establishing proper attribution between an Advocate and their friend(s). 


 ⏰ Accurate Attribution for Time-Based Promotions 

We heard your concerns about losing attribution due to having multiple,independent campaigns. Say goodbye to the hassle of handling time-based promotions separately from your evergreen campaigns. With Campaign Redirects, you can redirect all traffic from one campaign to another campaign. No more worries about tracking conversions accurately – your friend flow will remain consistent, and you'll capture the conversions you deserve.

📊 A/B Testing Simplified

Managing separate campaigns for A/B testing can lead to attribution complexities, but not anymore! Our Campaign Redirect feature ensures that once your A/B testing phase is complete, your transition to a unified campaign won't disrupt the seamless journey for your advocates and friends. Accurate attribution remains intact, so you can make informed decisions based on reliable data.

🌟 Extremely Easy to Use 

Our Campaign Redirect feature is designed to empower you with the control you need over your campaigns, without sacrificing the user experience for your advocates and friends. Easily deactivate a campaign while maintaining a smooth journey for all parties involved. No more suboptimal workarounds – just a powerful solution that aligns with your campaign management goals.

To learn more about Campaign Redirects and their capabilities, don't hesitate to reach out to your customer success manager. You can also find more information on how to use this feature in our Help Center. And be sure to be on the lookout for more fantastic referral program software and loyalty program software features from Friendbuy.

Talk to a Friendbuy Growth Advisor Today
& Learn How To Get More Out of Your Marketing!