For banks, credit unions & fintech

Acquire higher-value customers at a fraction of paid-channel cost

Referral is the lowest-cost, highest-trust acquisition channel in financial services. You pay only after a referred customer funds an account, not for clicks or impressions. Built for the compliance, security, and fraud requirements regulated financial brands operate under.

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Built for
Consumer lenders
Fintechs
Banks
Credit unions
Insurance providers
Representative results across Friendbuy financial services programs

5–15%

of new customers come from referral

3–4x

higher lifetime value than other channels

18x

return on investment

The most efficient channel in financial services

Paid acquisition keeps getting more expensive and lower quality. Referral does the opposite: trusted introductions that cost less and convert into better customers.

Pay only for funded customers

Rewards trigger after a referred customer funds an account or hits a qualifying event, not on clicks or impressions. Your spend maps directly to real, verified customers.

Higher-value, lower-risk customers

Referred customers arrive pre-trusted and self-selected, so they retain longer, churn less, and deliver three to four times the lifetime value of other channels.

A channel that compounds

Every satisfied customer becomes a source of new ones. Referral grows as your base grows, sitting alongside paid media at a fraction of the cost.

Built to run safely in a regulated environment

The security, fraud, and compliance controls your teams require, built in from the start.

ISO 27001 certified

Independently audited security. Clears your vendor review before the evaluation even begins.

Event-based rewards

Pay out only on identity verification, account funding, or a qualifying deposit, never on a click.

Automatic rewards, with control

Distribute most rewards automatically. Hold any reward for manual review when you choose, with role-based approval and a full audit trail.

Flexible rewards

Reward in cash, account credit, points, or gift cards, disbursed automatically once a reward clears.

Fraud controls for finance

Detect self-referral, multi-account farming, and velocity abuse, and pair cleanly with identity verification.

Experimentation built in

A/B test rewards and messaging, measure the lift, and drive acquisition cost below your paid channels.

How a compliant referral works

01

Customer refers

An existing customer shares your program from your site or mobile app.

02

Friend qualifies

The referred person passes identity verification and funds their account.

03

Fraud check clears

Automatic detection approves the reward instantly, or holds it for review if flagged.

04

Reward disburses

Cash, account credit, or a gift card is issued automatically once the reward clears.

Turn your customers into your best acquisition channel

See how leading financial brands lower acquisition cost and win higher-value customers with referral. We will walk through a program built for your business.