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Loyalty program landing pages are a crucial part of any successful loyalty program. Their main function is to strengthen retention of existing customers by promoting a meaningful and valuable loyalty program.
Using loyalty program software like Friendbuy, brands can effectively create these pages to boost customer engagement and loyalty.
We'll walk you through all of the best practices for creating a loyalty program landing page that converts and then showcase a few rewards programs to give you some inspiration.
The Purpose Of A Loyalty Program Landing Page
A loyalty program landing page is a specific web page designed to provide detailed information about a brand’s loyalty or rewards program. It highlights the benefits and incentives offered to customers who join or engage with the program.
When program members are logged in, the landing page can include features such as point trackers, tier statuses, and exclusive offers, allowing program members to monitor their progress and rewards.
A link to this page is strategically placed throughout the conversion funnel to attract potential members, offering them insights into the rewards they can earn, how the program works, and how they can participate.
Friendbuy’s industry-leading technology ensures that brands can seamlessly create a compelling and informative loyalty landing page that integrates with your existing tech stack. Take a look at our integrations to see which of your tools Friendbuy works with.
Where In The Conversion Funnel Should You Include A Loyalty Program Landing Page?
Anywhere there is a customer touchpoint is an opportunity to mention your loyalty program. Here is where we recommend linking to your loyalty program landing page.
Once a customer has joined a loyalty program, include a widget for redeemable rewards on the checkout page, where they can quickly see how their points directly impact their purchase. This personalized touch reinforces the value of the program and motivates members to continue engaging with the brand.
Linking to the loyalty program landing page from here makes it easy for customers to see how to earn even more rewards for their next purchase.
Friendbuy's software excels in offering this tailored experience, encouraging active participation in the loyalty program and leading to higher redemption rates. In fact, we recently sat down with a few industry experts to discuss the impact of having a personalized account page. Watch the call here: How To Keep Your Customers Coming Back For More
Desktop Main Nav / Mobile Hamburger Menu / Mobile App
Incorporating loyalty program widgets into key areas of your digital presence can significantly boost your customer loyalty program visibility.
Friendbuy's software offers easy integration of these widgets into areas like the
- desktop main navigation,
- mobile hamburger menu,
- or even within a mobile app.
These widgets act as constant reminders of the loyalty program, prompting users to enroll or check their rewards, ensuring that the loyalty journey is always just a click away.
Email, SMS, Social, Physical Retail (In-Store), Direct Mail
Email and SMS present a golden opportunity to promote loyalty program enrollment. By including a simple link to the loyalty program landing page, businesses can tap into an audience already interested in staying connected.
MZ Wallace includes a loyalty program landing page link right in their welcome email series.
It’s a simple strategy that not only drives awareness but also capitalizes on moments when customers are most receptive, leading to higher enrollment rates.
Saalt includes a link to their loyalty program in the footer menu of every email communication that goes out to customers.
By consistently driving awareness across multiple platforms, businesses can ensure that their loyalty program, backed by Friendbuy's technology, remains top-of-mind, encouraging both enrollment and active participation.
Post-Purchase Transactional Emails
Post-purchase transactional emails are a prime opportunity to introduce or remind customers about the loyalty program.
Whenever a customer earns points in the loyalty program, send an email to remind them.
Once logged into the loyalty program landing page, the customer can see how many rewards can be applied to their next purchase.
With Friendbuy's comprehensive analytics and integrations, businesses can tailor these emails to highlight how customers can earn rewards on future purchases or showcase exclusive member benefits, driving enrollment and fostering a sense of loyalty even after the initial purchase.
Why Are Loyalty Program Landing Pages Important For Ecommerce Businesses?
Loyalty program landing pages not only provide a centralized place to showcase the perks and benefits of joining a loyalty program, but also demonstrate a brand's commitment to rewarding its loyal customer base. A dedicated landing page for loyalty programs can set a brand apart, offering a clear value proposition to customers and encouraging repeat purchases.
A well-structured landing page can be the launching point for major growth. Here are some of the most notable benefits that a loyalty program landing page can support:
Loyalty Marketing Benefits
The power of loyalty marketing cannot be overstated. A staggering 79% of consumers assert that loyalty programs influence their decision to continue engaging with specific brands. This is evidence that when customers feel valued and rewarded, they are more inclined to choose your product and service repeatedly.
Loyalty programs don't just foster repeat business; they transform customers into brand advocates. About 73% of consumers are more likely to recommend brands that offer compelling loyalty programs. This word-of-mouth marketing can be invaluable, driving new customer acquisition at a fraction of the cost of traditional advertising methods.
Loyalty programs also have a direct impact on a company's bottom line. Brands with robust customer loyalty programs can experience revenue growth at a rate 2.5 times faster than their competitors, underscoring the immense potential of investing in customer loyalty.
Loyalty Program Metrics
Loyalty programs are more than just a tool to reward customers; they are a strategic asset that can drive significant business outcomes that benefit everyone. Some of the most valuable outcomes that loyalty programs have are:
- Increased Customer Retention: One of the most profound impacts of a loyalty program is on customer retention. By offering tailored rewards and incentives, businesses can significantly reduce churn, ensuring that customers remain engaged and continue to make purchases.
- Higher Customer Lifetime Value: This leads to a higher customer lifetime value (CLV), as loyal customers tend to buy more frequently and are less price-sensitive.
- Increased Valuable Customer Actions: Loyalty programs drive valuable customer actions, encouraging behaviors that are beneficial for the business, whether it's writing reviews, referring friends, or sharing on social media.
- Personalized Customer Experiences: Personalized customer experiences are another hallmark of effective loyalty programs. By using customer data and insights, businesses can offer rewards and promotions that resonate with individual customer preferences, leading to increased satisfaction and engagement.
- Increased Brand Loyalty: Loyalty programs play a pivotal role in bolstering brand loyalty, ensuring that customers choose your brand over competitors, time and time again.
Want help defining your goals and measuring success? Read through our loyalty programs best practices for a step-by-step guide on choosing the right loyalty rewards structure.
What To Include In A Loyalty Program Landing Page
Creating an effective landing page captures your audience's attention and drives engagement. Here's what to include to have the best possible outcome:
The language you use on your loyalty program landing page should be welcoming and easy to understand. Avoid jargon and complex terms. Instead, opt for simple, concise language that speaks directly to your audience.
The goal is to make your visitors feel valued and understood, so choose words that resonate with them and convey the benefits of joining your loyalty program.
Your Company Branding And Designs
Consistency is key when it comes to branding. A disjointed brand experience can be extremely jarring for customers and may make them less inclined to join a loyalty program.
Your loyalty program landing page should seamlessly align with your company's branding elements, such as logos, color schemes, and typography. This not only enhances brand recognition but also builds trust with your audience.
With Friendbuy, you can easily integrate your branding elements into your loyalty program design, ensuring a cohesive and professional look. Take a look at our landing page examples below to see our team’s design capabilities.
Valuable Information For The User
Your landing page should provide clear and valuable information about the loyalty program. Highlight the benefits of joining, how points can be earned, and what rewards can be redeemed. Use bullet points, infographics, or short videos to convey this information in an engaging manner.
The more transparent and informative your page is, the more likely users are to sign up. Clearly outline:
- How it works: Describe the process of earning and redeeming points.
- How you earn rewards: Whether it's through purchases, referrals, or other actions, specify how users can accumulate points.
- How you redeem rewards: Detail the process of redeeming points for rewards, discounts, or other perks.
- How you join: Emphasize that customers will need to opt-in to the loyalty program, create an account, and log in to track their rewards and ways to earn.
Strong CTA To Join The Program
Encourage visitors to join your loyalty program with a clear and enticing call-to-action (CTA). Whether it's a button that says "Join Now" or "Start Earning Rewards Today," make sure it stands out on the page and clearly communicates the action you want visitors to take.
Loyalty Rewards And Status
Showcase the different loyalty rewards, tiers or levels of your loyalty program, if applicable. When users are logged in, highlight the metrics or information that users will find valuable, like how to track their progress, see their current status, and discover ways to level up.
Loyalty Program FAQs
Anticipate and address common questions users might have about your loyalty program. An FAQ section will not only reduce potential barriers to joining the program but will also lighten the load on your customer support team.
This section can cover topics like point expiration, how to redeem rewards, or how referrals work. Here is what you should ideally cover on your loyalty program landing page:
Loyalty Program Overview
Begin with a clear and concise introduction to your loyalty program. Ensure that the process of joining is straightforward, emphasizing the ease of creating an account. Highlight where users can find their rewards, making it simple for them to track their benefits.
Some questions to consider including are:
- What is the [Name of Loyalty Program]?
- How do I join [Name of Loyalty Program]?
- Do I need to create an account to join [Name of Loyalty Program]?
- Where can I go to find all my [Name of Loyalty Program]? rewards?
Loyalty Program Rewards
Dive deep into the mechanics of your loyalty program rewards system. Clearly outline how users can earn rewards and if there are any limitations. Address common concerns such as point expiration and the redemption process. If you offer points for specific actions like purchasing gift cards, make this clear.
Also, tackle potential scenarios like returns, exchanges, and account-specific queries to prevent any confusion.
Some questions to consider including are:
- How do I earn points?
- Are there limitations on how many points I can earn?
- Do my points expire?
- How do I use my points to redeem rewards?
- Can I earn points when purchasing or applying a gift card?
- Is there a limit to how many points I can earn?
- Can I earn points if I’m not logged in to my account?
- If I have more than one account, can I combine my points and rewards?
- Do I still keep my points if I return an item?
- Do I still keep my points if I exchange an item?
- Why do I have a negative points balance?
- Why can’t I apply my coupon code or gift card at checkout?
- Can I combine my loyalty program points with other promotions?
Loyalty Program Tiers
If your program has different tiers, provide a clear breakdown. Help users understand the benefits of each tier and how they can progress. Address common questions about tier expiration and status checks.
Some questions to consider including are:
- How do the [Name of Loyalty Program] loyalty tiers work?
- What benefits can I enjoy in the [Name of Loyalty Program] loyalty tiers?
- Does my tier status expire?
- How do I know what tier I’m in?
Loyalty Program (Other) Rewards
Beyond the standard points system, if you offer additional rewards, detail them separately. Whether it's cashback, discounts, free products, or referral bonuses (especially with tools like Friendbuy), ensure users know how these work, how they can earn them, and any associated terms.
Some questions to consider including are:
- How do the [Enter Loyalty Reward] work?
- How do I earn [Enter Loyalty Reward]?
- How can I redeem [Enter Loyalty Reward]?
- How does Refer a Friend work?
- Can I use my Refer a Friend coupon with other promotions?
Creating And Managing Loyalty Program Landing Pages
There are a few options for creating and managing loyalty landing pages. Your best option will depend on your business’s needs and goals. Let’s explore each of these options for creating and managing your loyalty program landing page.
Build On Existing Site
You can easily create your own landing pages right on your existing site, just like you would with any other kind of page. This gives you complete control over the design and how you integrate it with your existing tech stack.
If you have the resources to do it, you may be tempted to build out something entirely custom yourself. But the experience may be disjointed and would require manual management due to a lack of integration with the rest of your program.
Of course, this only makes the most sense in the context of building out an entire loyalty program yourself, as well.
The biggest problem with this option is that you simply lack experience with loyalty program design best practices. You would be re-inventing the wheel by trying to understand what works with your customers. You would need to be constantly innovating to keep up with consumer and technology trends. Not only that, but you would also then have to make any updates to that program yourself.
While the option is certainly on the table, it’s not one that we recommend or see many brands doing.
Use Loyalty Program Software
For brands with a monthly revenue up to $50k that may want to save money, this option allows them to take on the burden of setting up their loyalty program themselves using dedicated software purpose-built for the task.
For smaller brands, this option can get you pretty far. The right loyalty program software enables you to build a completely branded page that is integrated with your program and technology stack. Be sure that the software you choose can grow and evolve with your brand.
Friendbuy’s loyalty program software has out-of-the-box widgets and website elements that make it easy to set up your loyalty program and connect it with your existing technology. Some of these widgets include:
- Loyalty Opt-In CTA: Friendbuy offers a customizable CTA that adapts to user status, promoting loyalty program sign-ups.
- Earning Actions Widget: This interactive widget showcases earning opportunities, letting customers participate directly.
- Loyalty Dashboard: Customers can view their rewards, activity history, and available actions in this engaging dashboard.
- Loyalty Redemption Widget: Customers can easily redeem points or credits during checkout or on their account page.
The biggest drawback of this option is that you (or someone on your team) will be responsible for onboarding and launching your loyalty program yourselves. This includes designing your loyalty program, choosing the right rewards and incentives, and integrating with all of your other software. Your loyalty program landing page will also require time to build once the loyalty program is set up.
Have A Team Of Experts Build The Page For You And Integrate It With Your Program
For brands bringing in over $100k in monthly revenue, a white-glove onboarding experience is the ideal option for creating and managing a loyalty program landing page. This means that a team of experts take the time to understand your business and goals before custom designing a loyalty program for you. With their expertise, they know exactly which kinds of rewards get the best results, where to place widgets for most signups, and how to design a loyalty program landing page that converts.
It's how you guarantee the highest level of success. And even though it may be more costly than using the software yourself, the ROI is unbeatable.
Contact Friendbuy today to see which option for creating and managing your loyalty program landing page is best for your business.
4 Examples Of Successful Loyalty Program Landing Pages
Let’s take a look at some loyalty program landing pages that Friendbuy helped create this year from some of our top-performers:
Saalt Rewards Program
Saalt's rewards program is a shining example of how to effectively engage and reward loyal customers. At its core, the program is a tiered system where members earn points through various activities, from making purchases to referring friends. As they accumulate points, members climb the ranks from Bronze to Gold, unlocking even more enticing benefits along the way.
The landing page for this program is a masterclass in user experience. It kicks off with a catchy header, "Say Hello to Period Perks," setting the tone and theme right off the bat. The page then smoothly transitions into an engaging introduction, offering bonus points as a tantalizing incentive for newcomers.
A step-by-step guide explains the process and showcases the various rewards in a tiered format, motivating users to aim higher.
The FAQ section and detailed referral information ensures users have all their questions answered, reducing any potential barriers to joining.
And as a cherry on top, the page wraps up with an invitation to get 15% off by subscribing to their email list, which will promote Saalt’s loyalty program even further.
Saalt's landing page is a perfect blend of clarity, engagement, and motivation, making it a benchmark for others to aspire to.
Annmarie Skin Care’s Wild and Beautiful Collective
Annmarie Skin Care's "Wild & Beautiful Collective" loyalty program is a testament to the brand's dedication to organic, wildcrafted skincare. More than just a rewards system, it's a community that cherishes natural beauty and holistic wellness. The landing page for this program is a masterclass in design and user engagement.
Upon landing, visitors are greeted with a clear title, "Join the Wild & Beautiful Collective," setting the tone and purpose right away. The introduction warmly emphasizes the community spirit and perks of joining. And in case that isn’t clear and concise enough, there is a quick-and-dirty translation: Create an Account = 500 points and $1 = 1 point.
As users scroll, they encounter a tiered benefits system, clearly distinguishing between memberships like "Collective Basic" and "Collective Insider." they’ll also clearly see how to redeem discounts.
Just below all of the rewards and discounts is a clear visual that shows all the ways program members can earn points. You’ll also notice the easy-to-understand yet enticing CTA to “sign up” under each way to earn points.
This is made possible by our widgets, which can easily be swapped out, updated, or removed right inside the Friendbuy dashboard.
Finally, to close the landing page, Annmarie includes an FAQ section.
The page boasts captivating visuals that complement the text, drawing visitors in. Clear calls-to-action pepper the page, guiding users on joining, earning points, and reaping rewards.
MZ Wallace Rewards
MZ Wallace has masterfully crafted a loyalty program landing page that not only entices visitors but also provides a seamless user experience.
Your attention is then swiftly captured by a compelling call-to-action with virtually no distractions, urging you to "Earn points on purchases and enjoy VIP experiences, insider perks, special gifts, and more."
With clear "JOIN NOW" and "LOGIN" buttons, the pathway to action is unmistakable.
Next, the page simplifies the loyalty program's process into three easy steps: Sign Up, Earn Points, and Redeem Points.
A comprehensive list of perks showcases the tangible benefits members can expect, from early launches to exclusive gifts. The tiered system, segmented into Silver, Gold, and Platinum levels, cleverly motivates increased spending, as customers are enticed to climb the ranks for even more rewards.
Wrapping up the journey, the footer provides essential links and a subscription option, ensuring visitors stay connected.
For businesses inspired by MZ Wallace's approach and looking to craft a similar rewarding experience, Friendbuy's industry-leading software solutions are the go-to choice, enhancing the loyalty program journey for both brands and their cherished customers.
OLLY Smile Miles
OLLY's loyalty program, aptly named OLLY Smile Miles, is a masterclass in customer engagement. As you land on their page, you're immediately greeted with a clear call-to-action, guiding you to join OLLY Smile Miles to earn points and exclusive rewards.
Next, you’ll see the ways to earn points plus how to use your points. Notice how the branding is consistent on these widgets.
As you scroll, the program's mechanics unfold. Program members earn points with every purchase, and the rate of accumulation increases as they ascend tiers from "Feeling Good" to "Feeling Unstoppable." This tiered system is visually represented, making it a breeze to grasp.
The landing page closes with a referral program widget, inviting customers to refer their friends for easy rewards.
The overall design is minimalistic, focusing your attention solely on the rewards, with ample white space and concise text. And throughout, there's a consistent branding, echoing OLLY's signature colors and fonts.
If you're inspired to craft a similar rewards system, Friendbuy's industry-leading software is your go-to, ensuring an optimized and engaging experience for your customers.
Loyalty program landing pages are pivotal in driving customer engagement and fostering repeat business. With the right tools, like Friendbuy, brands can elevate their customer loyalty strategies. Ready to enhance your brand's loyalty program? Contact Friendbuy today and set the foundation for lasting customer relationships.