Influencer & Affiliate

Run Influencer & Affiliate Programs at Scale

Track every creator, measure performance, automate payouts, and manage your influencer program with one powerful platform.

Influencer & Affiliate Marketing Software Built for Owned Programs

Eliminate Manual Work

Automate onboarding, communication, and payout workflows so your team can focus on growth, not ops.

Invite Creator
Distribute referral links
Track performance

Revenue You Can Measure

Connect every creator to real attribution across every click and sale with advanced tracking and reporting.

Attributed Revenue
Attributed Revenue
▲ 21%

Flexible Commissions & Payouts, Your Way

Configure commission models, approval workflows, and payout rules that fit your business. No code required.

Reward Points
Flat Fee
Fixed
Performance

Everything You Need to Run an Influencer Program

Recruit & Onboard Creators

Launch targeted outreach and seamless onboarding to activate the right creators, faster.

  • Personalized invites
  • Automated onboarding
  • Verify social channels
  • Creator application forms

Measure Performance

Track link and code usage, orders, AOV, conversion, and revenue.

  • Click tracking
  • Revenue attribution
  • Conversion reporting
  • Performance dashboards

Automate Payouts & Rewards

Reduce manual work with auto-approvals and customized payouts at scale.

  • Flexible commission models
  • Automated payouts
  • Custom reward options
  • Third-party integrations

Manage Programs at Scale

Centralize all your programs, workflows, and creator data in one place.

  • Program settings
  • Team access controls
  • Custom program pages
  • Reliable attribution data
Owned Programs

Performance Measured Past the First Purchase

Most influencer platforms stop at clicks and payouts. Friendbuy connects creator performance to what happens after conversion — repeat purchases, loyalty enrollment, and referral activation — so creators are evaluated on long-term contribution, not initial sales alone.

First-party control, end to end

You recruit and manage your own influencers and affiliates. Every relationship and every record of performance is yours — first-party data that stays under your control and connects to the rest of your stack.

Runs standalone. Connects to Friendbuy Referral and Friendbuy Loyalty when your strategy calls for it.

Works With Your Stack

Connect the tools you rely on to work smarter.

🌱 shopify
klaviyo™
attentive℠
❋ ITERABLE
salesforce
⎈ segment
braze
stripe
View integrations

Enterprise Ready

Security, reliability, and support you can count on.

  • Flexible APIs & webhooks
  • Dedicated implementation
  • SOC 2-compliant security
  • Enterprise-grade SLAs
  • Multiple data center redundancy
  • SSO & SCIM

Our guests don't just visit Bathhouse, they become part of the community and naturally want to share it. Referral gave us a way to reward that word-of-mouth. Adding influencer through Friendbuy lets us extend that same philosophy to creators who authentically love the brand, and actually see how that acquisition performs downstream. Having both on one platform means we're not guessing at what's working.

Apneet Kaur

Director of Brand Marketing, Bathhouse

Frequently asked questions

How fast can a referral program go live with Friendbuy?

Weeks, not months. White Glove onboarding runs four to six weeks, with your engineering lift typically a couple of days — most timelines are governed by design approvals, not code.

How does migrating a referral program from another platform work?

Replicate first, improve after. Balances, codes, and live links carry over, cutovers are timed to your incumbent’s end date, and Friendbuy migrates from other vendors and in-house builds routinely. One 280,000-member program moved with about a two-hour redemption pause.

How does Friendbuy attribute referral conversions across devices and channels?

By combining multiple signals instead of a single cookie or coupon — so credit survives multi-device journeys, email referrals without a click, and conversions that land weeks after the original share. Every reward decision carries a plain-language reason in the Customer Profile.

How does Friendbuy stop rewards from going to fraud?

Every payout is validated before money moves: your own systems approve it in real time, layered rules screen for fraud, and velocity controls hold suspicious spikes for review. Blocked activity never reaches payout.

Can referral rewards be tied to real business outcomes instead of clicks?

Yes. Reward any outcome your systems can define — a funded loan, a completed course, a second billing cycle, a validated first order — with rewards held until your conditions are met.

Does referral software work for non-ecommerce businesses like financial services or subscriptions?

Yes. Because Friendbuy rewards any outcome your systems emit and validates every payout against your own rules, it fits funded loans, completed courses, and subscription renewals — not just checkout purchases. Consumer lenders, subscription brands, and services businesses run on it.

Can I analyze my referral data with AI tools like ChatGPT or Claude?

Yes. Friendbuy connects to Claude, ChatGPT, and custom agents over MCP, so you can ask your program questions directly — top advocates, reward reconciliation, share-rate movement — answered from live data, not an export.

Is Friendbuy SOC 2 and ISO 27001 compliant?

Yes — Friendbuy holds SOC 2 Type II and ISO 27001, both current, fulfills GDPR and CCPA rights via API, and regularly passes Tier-1 InfoSec reviews across banking, consumer services, and Fortune 100 organizations.

How is Friendbuy’s referral software priced?

A flat annual license — no per-referral commissions, no CPA — sized to your revenue band, so the program’s economics improve as it scales.

Turn Your Influencer Program
Into a Measurable Growth Channel

See how Friendbuy helps enterprise brands activate more creators, measure real impact, and drive sustainable growth.

Book a Demo