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What Makes Friendbuy Different
We don’t believe in ‘set-it-and-forget-it.’ Friendbuy partners with you to build smarter loyalty and referral programs, backed by expert support that feels like part of your team.
The Friendbuy Advantage
Friendbuy gives you the tools to scale: advanced integrations, full customization, and enterprise-ready performance.
Referral that performs like a channel: Launch referral programs that consistently drive high-quality acquisition and measurable ROI.
Loyalty that goes beyond discounts: Create experiences your customers actually want: VIP access, exclusive product drops, early releases, and more.
One unified platform: No more juggling multiple tools. Manage referral and loyalty together with streamlined workflows, reporting, and integrations.
Custom-built loyalty & referral programs: Define your own tiers, earning logic, and reward rules tailored to your brand.
Seamless integrations: Connect your entire tech stack with powerful APIs and out-of-the-box integrations.
Flexible campaigns: Launch engaging promotions, challenges, and double-points days in minutes—without engineering bottlenecks.
Real-time visibility: Track performance across cohorts, tiers, and customer actions with instant analytics.
Test & optimize: Run A/B tests on referral mechanics and rewards to continually improve results.
Prove ROI: Visualize the lifetime value impact with strategic dashboards that show exactly how referral and loyalty drive growth.
White-glove onboarding – Launch smoothly with proactive program setup and strategies aligned to your goals.
Expert guidance – Get ongoing advice on optimization, compliance, and scaling with confidence.
True partnership – More than just software — gain a dedicated team committed to driving your long-term growth.
Take your customer relationships to the next level.
Frequently asked questions
You’re exploring your options — and that’s smart. Here are the most common questions we get about Friendbuy (and how we compare to LoyaltyLion), answered clearly so you can make the best choice for your brand.
Friendbuy integrates seamlessly with Shopify, Recharge, Stripe, and Ordergroove, plus leading marketing platforms like Klaviyo, Iterable, Attentive, and Segment. We also provide APIs, SDKs, and webhooks for custom data flows. Compared to LoyaltyLion, Friendbuy offers broader native integrations and deeper flexibility for enterprise stacks.
Yes—Friendbuy supports fully customizable loyalty tiers that encourage higher engagement and reward progression. You can define tier rules, assign unique benefits, and align structures to your brand goals. This flexibility goes beyond LoyaltyLion’s standard offerings, giving you more control over program design.
Friendbuy includes built-in fraud protection to block self-referrals, duplicate accounts, and invalid transactions. Rewards are validated against business rules, returns, and cancellations before issuing. While LoyaltyLion offers basic controls, Friendbuy provides more configurable fraud levers to safeguard program integrity.
Friendbuy offers the most advanced Shopify integration, with automated coupon generation, SKU-based reward rules, and purchase validation. Widgets adapt dynamically to logged-in users and loyalty status, creating personalized on-site experiences. LoyaltyLion supports Shopify, but Friendbuy’s deeper integration delivers more automation and precision.
Absolutely—Friendbuy integrates with Klaviyo, Attentive, Braze, Iterable, Segment, Salesforce, and more. These connections let you sync loyalty data, trigger personalized campaigns, and analyze customer behavior across platforms. Compared to LoyaltyLion, Friendbuy provides broader enterprise-grade marketing integrations.
Preserve customer trust and program continuity with a seamless migration experience. Friendbuy’s white-glove migration services ensure all existing point balances transfer smoothly and tier levels with VIP perks remain intact—so your customers pick up right where they left off.
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