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Word-of-mouth is the holy grail of marketing, but until recent years it was difficult or even impossible to optimize and measure. Fortunately,...

Referral marketing is a powerful tool, but it is just one piece of a comprehensive marketing strategy. Of course, all of the components of your...

When you have thousands of customers, you need a way to manage all of the related data across multiple platforms and channels. Individual customers...

Acquiring new customers and increasing brand awareness are often the primary drivers for investing in referral marketing, but this kind of marketing...

We’re living in an increasingly mobile-first world, especially as younger generations continue to enter the workforce and become consumers. With...

Referral programs are a great way to grow your brand and reward advocates for sharing your offers with their network. You want customers will embrace...

When you invest in a marketing campaign, it’s essential to be able to measure how well it is performing relative to other programs within your...