All posts by Tony Mariotti

Best Ecommerce Designs

7 of the Best Ecommerce Website Designs

Check our hand-picked list of the best ecommerce website designs. Are you paying attention to the small details that create great shopping experiences? These companies are! The sites listed below combine designs and features that are friendly, fun and unique. With a boring site, you risk going unnoticed and forgotten. Conversely, if your site is too artsy, you risk losing customers due to poor functionality. These shops strike the right balance. Given how many stores use basic (free or default) templates, it’s not that hard to stand out by adding a few tweaks, most noticeably:
  • Simple UX enhancements
  • Providing additional information (professional content) that is useful to visitors whether or not they become customers
  • Community (user generated content)
  • Above-average product descriptions (get out your thesaurus!)
  • Simple navigation (great for SEO, too)
Here is a list of the best ecommerce website designs that stand out from their competitors and receive the “bookmarked” seal of approval.

Design by Humans

Here’s a beautiful ecommerce site that is simple to navigate, eye-catching, and tailor made for its young demographic. The homepage is eye-catching with a permanent, easy-to-use menu at the top, so that it’s simple to navigate anywhere on the site. The content bar at the very top displays a live chat button and an offer for customers, “Free Worldwide shipping on apparel order over $75.” Design By Humans Home   Detailed product pages with color options, sizes, multiple images, as well as offers of similar products. It even lets you add the clothing to your Amazon wish list. Finally, the store also offers a community for shoppers to chat with each other and transform the typically solo online shopping experience into a community. Design By Humans Product Page  

Luhse Tea

This is an extremely clever,  eye-popping design that turns a website into a storyboard to better sell their products. The home page beautifully illustrates a 1920s theme that is continued throughout the website. It’s fun and funky. You can tell a lot of effort went into this design. Luhse Tea Home Product pages auto-play a picture slide show for a 360-degree view of each product and beyond a basic description, each tea is described with a story. To complete the website, the story is taken even further with detailed descriptions of each character you’ll find throughout the site, such as Tommy Gunns. Prominently featured social buttons are in plain view on all pages for easy sharing. Luhsetea Product  

Hard Graft

An elegant website that employ the minimalist method to grab attention and sell their product. The landing page is very simple and compelling with a series of images that you hover over to find more information and to add directly to your shopping cart. Hard Graft Homepage Each product page looks like a blog page with a series of images that don’t just show the product, but illustrate how the product can be used in everyday life. At the bottom of each product page, instead of offering similar products, they offer products that complement the product you chose to make an easy up-sale. Hard Graft Product Page  

Simply Hike

Simply Hike’s in-depth website offers a heap of information right on the homepage, but the large pictures and simple design keeps the information from getting lost. The navigation menu breaks down all products into simple categories and includes a blog and advice category. Within each menu item is a home page that includes the top products, how-to videos, and complimentary accessories to complete your purchase. The way they structure information and navigation suggests that they are very good at SEO. Simply Hike Main On product pages, customer reviews are bold and stand out. I like the countdown clock that tells me when I need to place my order if I want to receive the goods quickly. It never hurts to include a sense of urgency. Headers and footers provide special offers, including free shipping and a chance to win a gift card by signing up for the newsletter. Simply Hike Product Page  


A clean, bright, and informative site that offers shoppers great products and simple categories, so it’s easy to find what you want. The homepage features huge product hero images (the images rotate via a carousel which is not my favorite UX, but it’s popular for now…) Below the banner, are featured items in a simple image square format. UG Monk Main Each product page offers an array of images and not just the normal close-up images. Many of the images show the products in use. One thing I absolutely love (outlined in red below) is how Ugmonk visually displays size availability. Users don’t have to first select their size to find out if it is in stock. This is a big time (and click) saver and reduces ambiguity; this is brilliant UX. Ugmonk Product Page


A clean, bright, and technology-centric website that lets customers feel like they are actually in the store. The home page has one of the most unique scrolls of any ecommerce website. As you scroll, their unique display engine slowly changes and reveals the products so that customers can picture the same product or person in different ways. LookMatic Main Product pages are clean and informative with a very large image of each pair of glasses, which you can quickly change out for different colors, lenses, and looks. When searching for the right product, the categories are simple with a grid layout of glasses for easy comparisons. The best part of this website has to be the “virtual try on” option where customers can upload a picture of themselves to see what they look like in the glasses. LookMatic Product
referral page

A Killer Referral Page is a Key Asset to Your Refer a Friend Program. Here’s Why.

If you have a referral program but haven’t set up set up a standalone referral page yet, that’s a damn shame. Why? Because they do some very heavy lifting for you and contribute massively to customer acquisition. BTW, referral pages are very easy to create and promote so there’s really no excuse. Continue reading
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How to Crush Ecommerce Customer Service Like Zappos, Amazon and Nordstrom

A few years ago, a woman checked into the Mandalay Bay Hotel in Las Vegas and realized as she was unpacking that she’d forgotten her favorite pair of shoes. Remembering she’d purchased them from Zappos, she went to the website to order another pair. After searching for the shoes to no avail, she called Zappos to see if they could ship her the prized shoes. Continue reading
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The Geek’s Guide to Ecommerce Surveys

Short, concise customer surveys will reveal all sorts of interesting information that can help you boost your store’s conversion rates. And they’re easy to do. Let’s face it — data-driven marketers tend to stick to the numbers when looking for ways to improve site conversions. Data feels safer (because it’s easy to defend) and it’s easier to analyze than digging through a bunch of qualitative feedback from customers. Continue reading
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Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics.

Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will help you focus your marketing strategy on this customer segment.

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Marketing for Millenials - Featured Image

Marketing to Millennials: Here’s Why It Matters

Attracting millennials to your ecommerce store isn’t a marketing strategy. It’s a survival strategy. Gen Y buying behavior is a compass for where ecommerce is headed. So if you’ve merely been paying lip service to millennials, it’s time to go all in. As Amazon CEO Jeff Bezos says,
“All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s.”
Oh, and just so we’re on the same page, millennials are generally defined as those born from 1982 to the early 2000s. You may be thinking, “Why would I focus on marketing to millennials? Aren’t they living in their parents’ basements and drowning in student loan debt?” I thought so too. Until I did the research… Continue reading

6 Super Noteworthy Customer Referral Program Ideas

Creative marketers tend to tweak stuff. You should see what some of them are doing (and you will in this post) with their referral campaigns. When you build marketing software, you tend to think your customers will use it “as intended.”  However, some power users (not all, but some) get creative and bend your product toward their own will, doing all sorts of things you didn’t anticipate. And that’s fun to watch. We’ve seen this happen with Friendbuy and I’m very happy to report there have been  some really creative referral programs that veer a little outside the “traditional” way of running them. Continue reading