5 Retail Brands Prove Why Your Shopify Store Needs a Referral Program

by Friendbuy

January 4, 2022

Your Shopify store is thriving, and it is time to take it to the next level. That’s great news, but how do you do it? A referral program is a proven way to gain new customers, increase sales, and build brand loyalty. With Friendbuy's Shopify Plus integration, you can quickly get your entire referral program up and running with one click!

Once integrated, the Friendbuy platform enables referral tracking, widget functionality, stackable account credit, and a referral dashboard for advocates to track their referral invitations and send reminder emails. These five brands implemented referral programs in their Shopify stores and saw measurable results. Check out their stories for inspiration, and get your referral program started today. 

1. Flo by Moen

Flo by Moen is a smart water security system that detects water and shuts off the system if a leak is detected to protect homes from damage. Flo by Moen leveraged our one-click integration with Shopify Plus to launch its referral program. For this high-consideration purchase, the referral offer to give friends 20 percent off and get $100 for each qualified referral is a strong motivator for advocates to share.  

This referral campaign is a shining example of Shopify’s Friendbuy integration because it incorporates all of our recommended best practices, including:

  • Having a clear primary call to action: “Get $100 when your friends join the family.”
  • Building a landing page for the referral program.
  • Incorporating a post-purchase overlay to prompt sharing when the advocate is excited about the product.


2. Wild Earth 

Dog food brand Wild Earth added a referral program to capitalize on its initial success from exposure on Shark Tank. To keep the momentum going, Wild Earth linked Friendbuy to its Shopify store with a “Refer and Earn” CTA that offers friends 60 percent off a large bag subscription and advocates a $60 gift card. 

Wild Earth incentives repeat referral behavior by rewarding advocates with gift cards using our Tremendous integration, which automates the reward fulfillment process. Similar to Flo by Moen, the brand employs the best practice of having a primary CTA, a landing page, and a post-purchase overlay. Wild Earth also includes some compelling suggested copy for email shares, describing the benefits of the product and having a subscription plan.


3. Hill House Home

DTC lifestyle brand Hill House Home wants to keep its customers coming back for more and build its customer base at the same time—so referral marketing was a perfect fit for its Shopify store. The company includes a clear “give $20, get 20 percent off” CTA in the footer and directs users to an elegant landing page. 

Coupling promotion of the referral program with product launches is an excellent way for Hill House Home to attract repeat customers while also building its customer base. Hill House Home is also able to couple its referral and SMS strategies through Friendbuy’s integration with Attentive, allowing the brand to seamlessly capture a user’s phone number and further drive referral awareness.


4. Alen Air Purifiers

Innovative brand Alen produces air purifiers for homes, businesses, and schools. The company is also known for giving back to the community, so it makes sense that this spirit of giving would extend to a referral program. Alen offers a “give 10 percent, get 10 percent” referral incentive with some key elements in the widget, including:

  • A personalized URL that users can copy with a single click
  • The option to send emails to multiple recipients from one place
  • Compelling copy that highlights the benefits of the brand
  • The option to send friends a reminder after three days
  • Icons for sharing via Messenger, Facebook, and Twitter

Alen also leverages Friendbuy’s integration with Klaviyo, which captures a user’s email address, stores distributed coupon codes, and generates personal referral links in a customer’s Klaviyo profile.



Paddle board brand BOTE sells high-value products such as stand-up paddle boards, kayaks, and skiffs, but it also generates revenue from accessories such as towels, coolers, and gear. Using Friendbuy’s stackable account credit, customers can accumulate account credit instead of receiving a non-stackable, single-use coupon code for every friend they refer. This keeps customers engaged with its brand after they make a major purchase. BOTE offers $100 of account credit to advocates when friends make a purchase of $550 or more. Friends also benefit from a 10 percent discount, which is a meaningful amount for this Shopify store.

Bote Boards

The Friendbuy Integration with Shopify Plus

Integrating Friendbuy into your Shopify store is easy. In fact, you can do it with a single click—no additional code is required. After integration, coupons are automatically generated, so you don’t have to upload and replenish them manually. The out-of-the-box referral dashboard for advocates allows them to have a complete view of their referral activity, including the date of the referral, their credit amount, and their credit status.

Marketers love how easy it is to implement and manage a referral program, and customers love that they can accumulate account credit instead of non-stackable, single-use coupon codes. It’s a win-win for everybody!

Shopify integration is just one of the many tactics that can be employed in referral programs. To learn more, download The 2021 Referral Marketing Blueprint for E-Commerce today.

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