August 02, 2012 | Posted By: Colleen Cassidy

Friendbuy launches A/B testing tool for refer a friend programs to help drive up customer referrals and acquisition. Now it’s easier than ever to set up split testing for social sharing and customer referral campaigns.  Test a share button or share widget with Friendbuy’s concurrent A/B testing tool.  You can quickly compare variations of your ‘calls to action,’ copy, offers or images. Make changes on the fly from your Friendbuy account. No developer resources required!

At Friendbuy, we’ve been eating our own dog food, so to speak – testing our homepage campaign share button and share widget.  (We can’t wait to test emails and post sign up sharing.)

As with all testing and optimization, the best place to start is the beginning of the funnel. First, we compared the performance of our homepage share button variants.  When we found a winning button, we followed that by tweaking our share widget copy to further improve performance.

It should come as no surprise to experienced marketers that focusing on the funnel from front to back is the best approach.  Optimizing a sharing campaign is like any other channel (AdWords, Email, etc.)

We hope you have as much fun with testing as we do.

Give Friendbuy’s new A/B testing tool a whirl today!

Share This Post

Recent Articles

11 Email Blast Examples That Rock. You’ll Get More Referrals Immediately Using Your Email List.

Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately.

Referral Marketing Tactics of the Best Brands

Friendbuy powers referral marketing (refer-a-friend programs) for many of the best brands & marketers in e-commerce. From emerging challenger brands

16 Sweet Ecommerce Referral Programs: Awesome Widget Designs

I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy

7 of the Best Ecommerce Website Designs

Check our hand-picked list of the best ecommerce website designs. Are you paying attention to the small details that create great shopping

Blog Categories