January 23, 2015 | Posted By: Colleen Cassidy

Friendbuy just launched a new kind of display setting for referral widgets: Sitewide ribbons. Ribbons are a way to referral widgets on your site that replaces the need to install a share button. However, the core user experience is the same: when a user clicks on the ribbon (instead of a share button), a referral widget is displayed.

What’s a ribbon?

Referral ribbons are small notification windows served on the bottom or side of a web page; you’ve seen them a million times before for chat services, etc.

Why use a ribbon?

Sitewide referral ribbons increase the visibility of your referral program. Higher visibility means more referral program participation (increased sharing) and therefore higher campaign performance (referral visits and conversions).

They’re easy to deploy.

Ribbons are very easy to create and get live. If you’re already using Friendbuy and have our SmartPixel installed, all you have to do is create a new widget and set the Display Settings to use the ribbon.

Because ribbons and referral widgets are served from the Friendbuy SmartPixel, you do not need to install widget codes.

They’re easy to design.

Configure how the ribbon looks:

Referral Ribbon Design

Pro Tip: Targeting

Exclude pages

The best way to drive campaign performance is to run a ribbon wide open, across all pages. However, there may be cases where you want to exclude certain pages.

Serve only to specific pages

You can target specific pages as well. For example, you might create a single widget that you only want served in one place. Maybe this widget has a different referral offer than other referral campaigns. Or maybe you want to isolate a specific page where the widget will use a  different behavior, like your order confirmation page where you want to use Autopop.

You can include and exclude pages using wildcards in the Display Settings configuration.

Referral Page Targeting


Recommended Quick Start

Here’s the fastest way to get live with a referral campaign ribbon:

1. [New users only] Install the SmartPixel and Conversion Tracker

2. Create a new widget and configure the Display Settings

  • Widget Style: Ribbon/URL Targeting
  • Display: Ribbon + Overlay

3. Target it sitewide

  • Show only on these pages
  • (/**)

Share This Post

Recent Articles

11 Email Blast Examples That Rock. You’ll Get More Referrals Immediately Using Your Email List.

Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately.

Referral Marketing Benchmarks

Here’s a fair question: “What kind of return can I expect from a referral marketing (aka refer-a-friend) program if I

Referral Marketing Tactics of the Best Brands

Friendbuy powers referral marketing (refer-a-friend programs) for many of the best brands & marketers in e-commerce. From emerging challenger brands

16 Sweet Ecommerce Referral Programs: Awesome Widget Designs

I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy

Blog Categories