Category Archives: Social Marketing

Marketing for Millenials - Featured Image

Marketing to Millennials: Here’s Why It Matters

Attracting millennials to your ecommerce store isn’t a marketing strategy. It’s a survival strategy. Gen Y buying behavior is a compass for where ecommerce is headed. So if you’ve merely been paying lip service to millennials, it’s time to go all in. As Amazon CEO Jeff Bezos says,
“All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s.”
Oh, and just so we’re on the same page, millennials are generally defined as those born from 1982 to the early 2000s. You may be thinking, “Why would I focus on marketing to millennials? Aren’t they living in their parents’ basements and drowning in student loan debt?” I thought so too. Until I did the research… Continue reading

41 Word of Mouth Marketing Statistics. Plus a Few Opinions.

Millions of recommendations are happening all over the world at any given moment. In cubicles and living rooms and on the Internet. Every day in every language. We’ve all felt the power of a positive recommendation – the way your perspective instantly changes when a friend or family member says, “Oh, I’ve tried that thing! It’s awesome – I love it. You should try it too!” It doesn’t matter if they’re recommending a new blender or a vacation to Italy. You’re instantly more inclined to try the thing in question. Just because someone you know can vouch for it. Continue reading

6 Myths About Referral Programs Debunked (#3 is the Worst)

Let’s clear the air about referral programs and some commonly held (mis)beliefs.  Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl. But how much growth can you expect from these channels? More importantly, how efficient are these investments? Referral programs beat them all!  Let’s zero-in on referral programs and dispel few myths… Continue reading

How to Promote Your Customer Referral Program – Part 1 of 2

In our last post, we discussed the importance of maximizing the reach of your customer referral program in order to increase your social referral volume. Making referral widgets freely available to your customers — on as many digital surfaces as possible —  increases user participation in social sharing.  And, more sharing means more referral traffic. In this post, and next week’s post (conveniently titled Part 1 and Part 2), we will describe how to get more customer referrals by adding widgets to each digital surface you control. This week we’ll cover the digital surfaces of your website. Next week we’ll cover the things you can do off site like emails, promotion on social profiles and how your customer service team can promote your referral program. Continue reading

How to Increase Your Social Referral Volume

Here’s a refrain often heard from marketers who want to build a referral program, “I want my customers to share right after they buy something from me…on the order confirmation page.”  It’s an intuitive place to encourage your customers to share and refer their friends – tapping directly into their excitement right after they’ve signed up or bought something.  It makes sense to get folks to ‘shout from the mountaintop’ when they are excited. However, if you only deploy sharing widgets on your order confirmation page (or registration confirmation page), you leave a tremendous amount of opportunity on the table. Continue reading

Referral Program Ideas That ‘Fit’ My Business

Some types of referral incentives will play better with your customer base and business model than others. Rewarding referrers with store credit is probably a better bet for an apparel retailer than a funeral home. What do you think will create excitement for your customers? Here are some referral program ideas to help you think this through. Continue reading