If you have a referral program but haven’t set up set up a standalone referral page
yet, that’s a damn shame. Why? Because they do some very heavy lifting for you and contribute massively to customer acquisition. BTW, referral pages are very easy to create and promote so there’s really no excuse.
Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics.
Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will help you focus your marketing strategy on this customer segment.
Creative marketers tend to tweak stuff. You should see what some of them are doing (and you will in this post) with their referral campaigns.
When you build marketing software, you tend to think your customers will use it “as intended.” However, some power users (not all, but some) get creative and bend your product toward their own will, doing all sorts of things you didn’t anticipate. And that’s fun to watch.
We’ve seen this happen with Friendbuy and I’m very happy to report there have been some really creative referral programs that veer a little outside the “traditional” way of running them.
We live in the age of social networks, so you might expect me to expound at length about how critical Facebook and Twitter are to making a referral marketing campaign successful.
Well, here’s something you don’t hear every day – Email is by far the most important referral channel.
So let’s not waste time. Here’s what you need to know —
There are two main types of referral emails
that you’ll need to wrap your head around, each one equally deserving of your attention. By the end of this blog post, you’ll be handling them both with élan and confidence. I promise.
We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives
(free merchandise, store credit, etc.) you may wish to consider for your own program.
Here’s an epic list of referral programs — grouped by incentives — to inspire you.
I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns. It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas
: location, promotion and optimization.
Here’s a handy Venn diagram of those pillars.
Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately
. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them help you by sending tightly focused and regularly scheduled solo email blast to remind them of how, where and why they should refer.
Here’s the fact: there’s a lot
more to ecommerce email marketing than cart retrieval emails and winback campaigns.
Sure, winback and cart retrieval are great tactics. Studies have shown
that half of those who abandon their carts will return to buy within the first 24 hours of leaving your site. A triggered email sent within, say, an hour of a user abandoning their cart is a great and rather simple way to increase your conversion rate.
But what else can you do as an ecommerce store to squeeze more out of email marketing?
I think a lot
about ecommerce referral programs
, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy rolls. We’re steeped performance optimization and evangelizing referral program best practices
to our customers.
However… it’s good once and awhile to turn off the hyper-analytical mind and marvel at the referral program ideas and widget designs created by our customers. Thought you might like a peek at them, too. Check ’em out.
A referral program is a marketing tactic wherein you (the marketer) encourage anyone you can reach (your customers, social followers and folks in your email list) to promote your product/service to their friends, A.K.A. your next customers.
So what makes a subscription referral program
unique? What’s different about them?