Category Archives: Referral Program Examples

referral page

A Killer Referral Page is a Key Asset to Your Refer a Friend Program. Here’s Why.

If you have a referral program but haven’t set up set up a standalone referral page yet, that’s a damn shame. Why? Because they do some very heavy lifting for you and contribute massively to customer acquisition. BTW, referral pages are very easy to create and promote so there’s really no excuse. Continue reading
Marketing for Millenials - Featured Image2

Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics.

Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will help you focus your marketing strategy on this customer segment.

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6 Super Noteworthy Customer Referral Program Ideas

Creative marketers tend to tweak stuff. You should see what some of them are doing (and you will in this post) with their referral campaigns. When you build marketing software, you tend to think your customers will use it “as intended.”  However, some power users (not all, but some) get creative and bend your product toward their own will, doing all sorts of things you didn’t anticipate. And that’s fun to watch. We’ve seen this happen with Friendbuy and I’m very happy to report there have been  some really creative referral programs that veer a little outside the “traditional” way of running them. Continue reading
Referral Email Templates Best Practices

Which Kind of Referral Email Template is Best?

We live in the age of social networks, so you might expect me to expound at length about how critical Facebook and Twitter are to making a referral marketing campaign successful. Well, here’s something you don’t hear every day – Email is by far the most important referral channel. So let’s not waste time. Here’s what you need to know — There are two main types of referral emails that you’ll need to wrap your head around, each one equally deserving of your attention. By the end of this blog post, you’ll be handling them both with élan and confidence. I promise. Continue reading

47 Referral Program Examples Listed by Incentive Type (Plus Three Bonus Examples!)

We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives (free merchandise, store credit, etc.) you may wish to consider for your own program. Here’s an epic list of referral programs — grouped by incentives — to inspire you. Continue reading
referral marketing tips

Referral Marketing Do’s and Don’ts

I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns.  It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas: location, promotion and optimization. Here’s a handy Venn diagram of those pillars. Continue reading
Stand Alone Email Blasts

11 Email Blast Examples That Rock. You’ll Get More Referrals Immediately Using Your Email List.

Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them help you by sending tightly focused and regularly scheduled solo email blast to remind them of how, where and why they should refer. Continue reading
Ecommerce Email Marketing

You Thought Ecommerce Email Marketing Was All About Cart Retrieval. Here Are 13 More Tactics to Grow Your Shop Today.

Here’s the fact: there’s a lot more to ecommerce email marketing than cart retrieval emails and winback campaigns. Sure, winback and cart retrieval are great tactics. Studies have shown that half of those who abandon their carts will return to buy within the first 24 hours of leaving your site. A triggered email sent within, say, an hour of a user abandoning their cart is a great and rather simple way to increase your conversion rate. But what else can you do as an ecommerce store to squeeze more out of email marketing? Continue reading
ecommerce referral programs

16 Sweet Ecommerce Referral Programs: Awesome Widget Designs

I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy rolls. We’re steeped performance optimization and evangelizing referral program best practices to our customers. However… it’s good once and awhile to turn off the hyper-analytical mind and marvel at the referral program ideas and widget designs created by our customers. Thought you might like a peek at them, too. Check ‘em out. Continue reading
Subscription Referral Programs

Subscription Referral Programs: What You Need to Know

A referral program is a marketing tactic wherein you (the marketer) encourage anyone you can reach (your customers, social followers and folks in your email list) to promote your product/service to their friends, A.K.A. your next customers. So what makes a subscription referral program unique?  What’s different about them? Continue reading