Blog

Category: Referral Program Examples

11 Email Blast Examples That Rock. You’ll Get More Referrals Immediately Using Your Email List.

Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them … Continued

Referral Marketing Tactics of the Best Brands

Friendbuy powers referral marketing (refer-a-friend programs) for many of the best brands & marketers in e-commerce. From emerging challenger brands to established multi-national organizations, a common attribute across our clients is that they are world-class marketers.  They understand the growth impact of a well-executed referral program, and they treat their referral programs as a primary channel for … Continued

16 Sweet Ecommerce Referral Programs: Awesome Widget Designs

I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy rolls. We’re steeped performance optimization and evangelizing referral program best practices to our customers. However… it’s good once and awhile to turn off the hyper-analytical mind and marvel at the referral program ideas and widget designs created by our customers. Thought you … Continued

Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics. Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will … Continued

47 Referral Program Examples Listed by Incentive Type (Plus Three Bonus Examples!)

We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives (free merchandise, store credit, etc.) you may wish to consider for your own program. Here’s an epic list of referral programs — grouped by incentives … Continued

Referral Marketing Do’s and Don’ts

I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns.  It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas: location, promotion and optimization. Here’s a handy Venn … Continued

You Thought Ecommerce Email Marketing Was All About Cart Retrieval. Here Are 13 More Tactics to Grow Your Shop Today.

Here’s the fact: there’s a lot more to ecommerce email marketing than cart retrieval emails and winback campaigns. Sure, winback and cart retrieval are great tactics. Studies have shown that half of those who abandon their carts will return to buy within the first 24 hours of leaving your site. A triggered email sent within, say, an hour … Continued

4 Examples of the Best Customer Referral Program Templates

The best customer referral programs, unsurprisingly, follow best practices (funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert).  What follows is ‘low hanging fruit.’