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Category: Referral Marketing Strategy

Referral Marketing Tactics of the Best Brands

Friendbuy powers referral marketing (refer-a-friend programs) for many of the best brands & marketers in e-commerce. From emerging challenger brands to established multi-national organizations, a common attribute across our clients is that they are world-class marketers.  They understand the growth impact of a well-executed referral program, and they treat their referral programs as a primary channel for … Continued

Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics. Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will … Continued

47 Referral Program Examples Listed by Incentive Type (Plus Three Bonus Examples!)

We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives (free merchandise, store credit, etc.) you may wish to consider for your own program. Here’s an epic list of referral programs — grouped by incentives … Continued

Referral Marketing Do’s and Don’ts

I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns.  It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas: location, promotion and optimization. Here’s a handy Venn … Continued

6 Myths About Referral Programs Debunked (#3 is the Worst)

Let’s clear the air about referral programs and some commonly held (mis)beliefs.  Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl. But how much growth … Continued

[Slides] How to Do Referral Marketing

Your customers love what you do.  And they’ll refer their friends if you use the right tools and tactics.  So check out the referral marketing crash course below see for yourself how to do referral marketing. Be sure to embed this slideshow or tweet out to other marketers you know.

4 Examples of the Best Customer Referral Program Templates

The best customer referral programs, unsurprisingly, follow best practices (funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert).  What follows is ‘low hanging fruit.’

Referral Marketing Benchmarks

Here’s a fair question: “What kind of return can I expect from a referral marketing (aka refer-a-friend) program if I invest my time and energy?”  As with any marketing channel, you’ll evaluate everything you test and cut budget on anything that doesn’t yield sufficient results. I think you’ll agree, after reading this post, that referral program are well … Continued