If you have a referral program but haven’t set up set up a standalone referral page
yet, that’s a damn shame. Why? Because they do some very heavy lifting for you and contribute massively to customer acquisition. BTW, referral pages are very easy to create and promote so there’s really no excuse.
Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics.
Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will help you focus your marketing strategy on this customer segment.
Creative marketers tend to tweak stuff. You should see what some of them are doing (and you will in this post) with their referral campaigns.
When you build marketing software, you tend to think your customers will use it “as intended.” However, some power users (not all, but some) get creative and bend your product toward their own will, doing all sorts of things you didn’t anticipate. And that’s fun to watch.
We’ve seen this happen with Friendbuy and I’m very happy to report there have been some really creative referral programs that veer a little outside the “traditional” way of running them.
Millions of recommendations are happening all over the world at any given moment. In cubicles and living rooms and on the Internet. Every day in every language.
We’ve all felt the power of a positive recommendation – the way your perspective instantly changes when a friend or family member says, “Oh, I’ve tried that thing! It’s awesome – I love it. You should try it too!” It doesn’t matter if they’re recommending a new blender or a vacation to Italy. You’re instantly more inclined to try the thing in question. Just because someone you know can vouch for it.
We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives
(free merchandise, store credit, etc.) you may wish to consider for your own program.
Here’s an epic list of referral programs — grouped by incentives — to inspire you.
I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns. It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas
: location, promotion and optimization.
Here’s a handy Venn diagram of those pillars.
Let’s clear the air about referral programs and some commonly held (mis)beliefs. Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting
, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl.
But how much growth
can you expect from these channels? More importantly, how efficient
are these investments? Referral programs beat them all! Let’s zero-in on referral programs and dispel few myths…
A referral program is a marketing tactic wherein you (the marketer) encourage anyone you can reach (your customers, social followers and folks in your email list) to promote your product/service to their friends, A.K.A. your next customers.
So what makes a subscription referral program
unique? What’s different about them?
Your customers love what you do. And they’ll refer their friends if you use the right tools and tactics. So check out the referral marketing crash course below see for yourself how to do referral marketing. Be sure to embed this slideshow or tweet out to other marketers you know.
The best customer referral programs, unsurprisingly, follow best practices
(funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world
examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert). What follows is ‘low hanging fruit.’