Category Archives: News and Feature Updates

AB Testing Referral Programs

Refer a Friend Program A/B Testing

Friendbuy launches A/B testing tool for refer a friend programs to help drive up customer referrals and acquisition. Now it’s easier than ever to set up split testing for social sharing and customer referral campaigns.  Test a share button or share widget with Friendbuy’s concurrent A/B testing tool.  You can quickly compare variations of your ‘calls to action,’ copy, offers or images. Make changes on the fly from your Friendbuy account. No developer resources required! Continue reading