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Category: Ecommerce Marketing

The Quick Start Guide to Retargeting

What percentage of ecommerce shoppers do you think convert on their first visit to an ecommerce store? According to retargeting platform AdRoll, it’s a mere 2%. I like the folks at AdRoll, but I’d take issue with that. 2% seems very low.  Based on conversations I’ve had with many marketers — and third-party research –it seems that 3 to … Continued

15 Ecommerce Infographics We Love

We think the best infographics have a mixture of compelling statistics, snazzy graphics and a specific point of view. If it also teaches you something new, even better. Heck, sometimes a fresh look at something you already know is worthwhile, too. Check out these ecommerce infographics that caught our eye recently. We’ve culled the best of … Continued

Why Marketers Should Write Ecommerce Copy That Taps into These 4 Proven Facets of Desire

Quick — try and name a consumer brand that goes negative with in their advertising copy. I’ll wait. Can’t think of one? Neither can I. The only time you see negativity in marketing seems to be for public service announcements about smoking… Unlike politicians, marketers are terrified of hurting their brand value by connoting negative emotions … Continued

The Psychology Of Buyer Behavior: 16 Scientifically Proven Ways to Get Inside Your Visitors’ Brains and Convert Them (Plus, a Bonus)

More choice is always better, right? When it comes to picking out a new outfit or deciding what to eat at a trendy new restaurant, we assume more options should lead to better outcomes. But actually, the opposite is usually true… …and that was proven by attempting to sell – of all things – jam. In a study popularized … Continued

The No-Fuss Quick Start Guide to Conversion Rate Optimization for Ecommerce

Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average … Continued

You Thought Ecommerce Email Marketing Was All About Cart Retrieval. Here Are 13 More Tactics to Grow Your Shop Today.

Here’s the fact: there’s a lot more to ecommerce email marketing than cart retrieval emails and winback campaigns. Sure, winback and cart retrieval are great tactics. Studies have shown that half of those who abandon their carts will return to buy within the first 24 hours of leaving your site. A triggered email sent within, say, an hour … Continued