Blog

Category: Ecommerce Marketing

Referral Marketing Tactics of the Best Brands

Friendbuy powers referral marketing (refer-a-friend programs) for many of the best brands & marketers in e-commerce. From emerging challenger brands to established multi-national organizations, a common attribute across our clients is that they are world-class marketers.  They understand the growth impact of a well-executed referral program, and they treat their referral programs as a primary channel for … Continued

7 of the Best Ecommerce Website Designs

Check our hand-picked list of the best ecommerce website designs. Are you paying attention to the small details that create great shopping experiences? These companies are! The sites listed below combine designs and features that are friendly, fun and unique. With a boring site, you risk going unnoticed and forgotten. Conversely, if your site is too artsy, you risk losing customers due … Continued

20 Ecommerce Marketing Blogs Everyone Should Be Reading

Ecommerce moves fast. Blink once and your knowledge base and skill set will be outdated. Blink twice and you are irrelevant. OK, I know that’s hyperbolic. But I also know you want to stay current with all the latest trends, news, and growth hacks, so check out this mega-list of the best ecommerce marketing blogs.

The Geek’s Guide to Ecommerce Surveys

Short, concise customer surveys will reveal all sorts of interesting information that can help you boost your store’s conversion rates. And they’re easy to do. Let’s face it — data-driven marketers tend to stick to the numbers when looking for ways to improve site conversions. Data feels safer (because it’s easy to defend) and it’s easier … Continued

Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics. Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will … Continued

16 Recurring Billing and Subscription Management Software Solutions

I remember when Friendbuy was looking for – and evaluating – recurring billing software several years ago. Thanks to the venture capital community piling into this area of great need circa 2007-2011, a fresh crop of subscription billing platforms came onto the scene all at once, filling big gaps in the market for B2B SaaS companies like Friendbuy. This market development was clearly … Continued