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Category: Conversion Optimization

The Geek’s Guide to Ecommerce Surveys

Short, concise customer surveys will reveal all sorts of interesting information that can help you boost your store’s conversion rates. And they’re easy to do. Let’s face it — data-driven marketers tend to stick to the numbers when looking for ways to improve site conversions. Data feels safer (because it’s easy to defend) and it’s easier … Continued

Marketing to Millennials: Killer Examples and Surefire Tactics

Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics. Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will … Continued

Why Marketers Should Write Ecommerce Copy That Taps into These 4 Proven Facets of Desire

Quick — try and name a consumer brand that goes negative with in their advertising copy. I’ll wait. Can’t think of one? Neither can I. The only time you see negativity in marketing seems to be for public service announcements about smoking… Unlike politicians, marketers are terrified of hurting their brand value by connoting negative emotions … Continued

The Psychology Of Buyer Behavior: 16 Scientifically Proven Ways to Get Inside Your Visitors’ Brains and Convert Them (Plus, a Bonus)

More choice is always better, right? When it comes to picking out a new outfit or deciding what to eat at a trendy new restaurant, we assume more options should lead to better outcomes. But actually, the opposite is usually true… …and that was proven by attempting to sell – of all things – jam. In a study popularized … Continued

The No-Fuss Quick Start Guide to Conversion Rate Optimization for Ecommerce

Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average … Continued

6 Myths About Referral Programs Debunked (#3 is the Worst)

Let’s clear the air about referral programs and some commonly held (mis)beliefs.  Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl. But how much growth … Continued

4 Examples of the Best Customer Referral Program Templates

The best customer referral programs, unsurprisingly, follow best practices (funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert).  What follows is ‘low hanging fruit.’

Referral Marketing Benchmarks

Here’s a fair question: “What kind of return can I expect from a referral marketing (aka refer-a-friend) program if I invest my time and energy?”  As with any marketing channel, you’ll evaluate everything you test and cut budget on anything that doesn’t yield sufficient results. I think you’ll agree, after reading this post, that referral program are well … Continued