Virality. It’s the stuff of marketing dreams. Whether it’s an original piece of content, a component in a broader marketing campaign, or even a hashtag on social media, we all want our efforts to bloom and grow beyond our wildest expectations. In a world where ROI is measured within an inch of its life at times, who wouldn’t want to show an exponential
return on investment?
Marketing to millennials is going to require a fresh perspective because traditional marketing tactics will fall flat. Don’t go fooling yourself, wasting your money in the wrong places or on the wrong tactics.
Well… now that I’ve sufficiently sounded the alarm… how do you gain the trust of millennials and bring them to your virtual door? This post will help you focus your marketing strategy on this customer segment.
Attracting millennials to your ecommerce store isn’t a marketing strategy.
It’s a survival strategy.
Gen Y buying behavior is a compass for where ecommerce is headed.
So if you’ve merely been paying lip service to millennials, it’s time to go all in.
As Amazon CEO Jeff Bezos says
“All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s.”
Oh, and just so we’re on the same page, millennials are generally defined as those born from 1982 to the early 2000s. You may be thinking, “Why would I focus on marketing to millennials? Aren’t they living in their parents’ basements and drowning in student loan debt?”
I thought so too. Until I did the research…
It seems like everyone is trying to get into the content game these days. It’s no wonder; Content is king and great content differentiates all-star brands from the rest of the pack. However, actually doing it right can be tricky. And applying the concepts of content marketing to ecommerce can feel daunting at best and a waste of time at worst.