Category Archives: A/B Testing

The No-Fuss Quick Start Guide to Conversion Rate Optimization for Ecommerce

Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average order value. As the team at Qualaroo puts itWhatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to optimize. CRO means optimizing not just for a paid sale but for growth overall. Continue reading

4 Examples of the Best Customer Referral Programs

The best customer referral programs, unsurprisingly, follow best practices (funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert).  What follows is ‘low hanging fruit.’

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AB Testing Referral Programs

Refer a Friend Program A/B Testing

Friendbuy launches A/B testing tool for refer a friend programs to help drive up customer referrals and acquisition. Now it’s easier than ever to set up split testing for social sharing and customer referral campaigns.  Test a share button or share widget with Friendbuy’s concurrent A/B testing tool.  You can quickly compare variations of your ‘calls to action,’ copy, offers or images. Make changes on the fly from your Friendbuy account. No developer resources required! Continue reading

Rock Your Post-Conversion Social Sharing

As a marketer, you’ve paid good money for a new customer one way or another, via PPC or earned media.   It’s time to start generating even more value out of that conversion you worked so hard to get, whether it took place from a shopping cart or a landing page. Your new customer’s made an emotional connection to your brand.  Doesn’t it feel good when your copywriting, design expertise and creativity all pays off? Continue reading