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Category: A/B Testing

The No-Fuss Quick Start Guide to Conversion Rate Optimization for Ecommerce

Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average … Continued

[Slides] How to Do Referral Marketing

Your customers love what you do.  And they’ll refer their friends if you use the right tools and tactics.  So check out the referral marketing crash course below see for yourself how to do referral marketing. Be sure to embed this slideshow or tweet out to other marketers you know.

4 Examples of the Best Customer Referral Program Templates

The best customer referral programs, unsurprisingly, follow best practices (funny how that works!) While there are many tactics to consider, here are four essential strategies — using real world examples — that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert).  What follows is ‘low hanging fruit.’

Refer a Friend Program A/B Testing

Friendbuy launches A/B testing tool for refer a friend programs to help drive up customer referrals and acquisition. Now it’s easier than ever to set up split testing for social sharing and customer referral campaigns.  Test a share button or share widget with Friendbuy’s concurrent A/B testing tool.  You can quickly compare variations of your … Continued