7 of the Best Ecommerce Website Designs

by Tony Mariotti

October 6, 2015

Check our hand-picked list of the best ecommerce website designs. Are you paying attention to the small details that create great shopping experiences? These companies are!

The sites listed below combine designs and features that are friendly, fun and unique. With a boring site, you risk going unnoticed and forgotten. Conversely, if your site is too artsy, you risk losing customers due to poor functionality. These shops strike the right balance.

Given how many stores use basic (free or default) templates, it's not that hard to stand out by adding a few tweaks, most noticeably:

  • Simple UX enhancements
  • Providing additional information (professional content) that is useful to visitors whether or not they become customers
  • Community (user generated content)
  • Above-average product descriptions (get out your thesaurus!)
  • Simple navigation (great for SEO, too)

Here is a list of the best ecommerce website designs that stand out from their competitors and receive the "bookmarked" seal of approval.


Design by Humans

Here's a beautiful ecommerce site that is simple to navigate, eye-catching, and tailor made for its young demographic. The homepage is eye-catching with a permanent, easy-to-use menu at the top, so that it’s simple to navigate anywhere on the site. The content bar at the very top displays a live chat button and an offer for customers, “Free Worldwide shipping on apparel order over $75.”

Design By Humans Home


Detailed product pages with color options, sizes, multiple images, as well as offers of similar products. It even lets you add the clothing to your Amazon wish list. Finally, the store also offers a community for shoppers to chat with each other and transform the typically solo online shopping experience into a community.

Design By Humans Product Page


Luhse Tea

This is an extremely clever,  eye-popping design that turns a website into a storyboard to better sell their products. The home page beautifully illustrates a 1920s theme that is continued throughout the website. It’s fun and funky. You can tell a lot of effort went into this design.

Luhse Tea Home

Product pages auto-play a picture slide show for a 360-degree view of each product and beyond a basic description, each tea is described with a story. To complete the website, the story is taken even further with detailed descriptions of each character you’ll find throughout the site, such as Tommy Gunns. Prominently featured social buttons are in plain view on all pages for easy sharing.

Luhsetea Product


Hard Graft

An elegant website that employ the minimalist method to grab attention and sell their product. The landing page is very simple and compelling with a series of images that you hover over to find more information and to add directly to your shopping cart.

Hard Graft Homepage

Each product page looks like a blog page with a series of images that don’t just show the product, but illustrate how the product can be used in everyday life. At the bottom of each product page, instead of offering similar products, they offer products that complement the product you chose to make an easy up-sale.

Hard Graft Product Page


Simply Hike

Simply Hike's in-depth website offers a heap of information right on the homepage, but the large pictures and simple design keeps the information from getting lost. The navigation menu breaks down all products into simple categories and includes a blog and advice category. Within each menu item is a home page that includes the top products, how-to videos, and complimentary accessories to complete your purchase. The way they structure information and navigation suggests that they are very good at SEO.

Simply Hike Main

On product pages, customer reviews are bold and stand out. I like the countdown clock that tells me when I need to place my order if I want to receive the goods quickly. It never hurts to include a sense of urgency. Headers and footers provide special offers, including free shipping and a chance to win a gift card by signing up for the newsletter.

Simply Hike Product Page



A clean, bright, and informative site that offers shoppers great products and simple categories, so it’s easy to find what you want. The homepage features huge product hero images (the images rotate via a carousel which is not my favorite UX, but it's popular for now...) Below the banner, are featured items in a simple image square format.

UG Monk Main

Each product page offers an array of images and not just the normal close-up images. Many of the images show the products in use. One thing I absolutely love (outlined in red below) is how Ugmonk visually displays size availability. Users don't have to first select their size to find out if it is in stock. This is a big time (and click) saver and reduces ambiguity; this is brilliant UX.

Ugmonk Product Page


A clean, bright, and technology-centric website that lets customers feel like they are actually in the store. The home page has one of the most unique scrolls of any ecommerce website. As you scroll, their unique display engine slowly changes and reveals the products so that customers can picture the same product or person in different ways.

LookMatic Main

Product pages are clean and informative with a very large image of each pair of glasses, which you can quickly change out for different colors, lenses, and looks. When searching for the right product, the categories are simple with a grid layout of glasses for easy comparisons. The best part of this website has to be the “virtual try on” option where customers can upload a picture of themselves to see what they look like in the glasses.

LookMatic Product