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11 Email Blast Examples That Rock. You’ll Get More Referrals Immediately Using Your Email List.

Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them … Continued

16 Sweet Ecommerce Referral Programs: Awesome Widget Designs

I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy rolls. We’re steeped performance optimization and evangelizing referral program best practices to our customers. However… it’s good once and awhile to turn off the hyper-analytical mind and marvel at the referral program ideas and widget designs created by our customers. Thought you … Continued

The Quick Start Guide to Retargeting

What percentage of ecommerce shoppers do you think convert on their first visit to an ecommerce store? According to retargeting platform AdRoll, it’s a mere 2%. I like the folks at AdRoll, but I’d take issue with that. 2% seems very low.  Based on conversations I’ve had with many marketers — and third-party research –it seems that 3 to … Continued

15 Ecommerce Infographics We Love

We think the best infographics have a mixture of compelling statistics, snazzy graphics and a specific point of view. If it also teaches you something new, even better. Heck, sometimes a fresh look at something you already know is worthwhile, too. Check out these ecommerce infographics that caught our eye recently. We’ve culled the best of … Continued

47 Referral Program Examples Listed by Incentive Type (Plus Three Bonus Examples!)

We’re frequently asked for blog posts that show referral program examples. We get it, you’re hungry for ideas. In this post, we’ll group the examples by the types of referral incentives (free merchandise, store credit, etc.) you may wish to consider for your own program. Here’s an epic list of referral programs — grouped by incentives … Continued

Why Marketers Should Write Ecommerce Copy That Taps into These 4 Proven Facets of Desire

Quick — try and name a consumer brand that goes negative with in their advertising copy. I’ll wait. Can’t think of one? Neither can I. The only time you see negativity in marketing seems to be for public service announcements about smoking… Unlike politicians, marketers are terrified of hurting their brand value by connoting negative emotions … Continued

Referral Marketing Do’s and Don’ts

I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns.  It’s pretty easy to identify common traits shared by the best of them. What I see, over and over, is that the marketers behind exceptional referral campaigns focus on three key areas: location, promotion and optimization. Here’s a handy Venn … Continued

The Psychology Of Buyer Behavior: 16 Scientifically Proven Ways to Get Inside Your Visitors’ Brains and Convert Them (Plus, a Bonus)

More choice is always better, right? When it comes to picking out a new outfit or deciding what to eat at a trendy new restaurant, we assume more options should lead to better outcomes. But actually, the opposite is usually true… …and that was proven by attempting to sell – of all things – jam. In a study popularized … Continued

The No-Fuss Quick Start Guide to Conversion Rate Optimization for Ecommerce

Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average … Continued