A few years ago, a woman checked into the Mandalay Bay Hotel in Las Vegas and realized as she was unpacking that she’d forgotten her favorite pair of shoes. Remembering she’d purchased them from Zappos, she went to the website to order another pair. After searching for the shoes to no avail, she called Zappos […]
Short, concise customer surveys will reveal all sorts of interesting information that can help you boost your store’s conversion rates. And they’re easy to do. Let’s face it — data-driven marketers tend to stick to the numbers when looking for ways to improve site conversions. Data feels safer (because it’s easy to defend) and it’s easier […]
Your business logo is more than just the icon at the top of your website. It represents your entire brand identity in one visual punch. A fresh, sharp-looking logo not only increases business recognition and builds trust, it sets you apart from your competition.
Sick and tired of crummy-looking credit card icons littering your store front and shopping cart? There’s an app for that. Er, well a download for that… If you’re looking for a visual upgrade, check out this master set of official credit card and payment icons.
Virality. It’s the stuff of marketing dreams. Whether it’s an original piece of content, a component in a broader marketing campaign, or even a hashtag on social media, we all want our efforts to bloom and grow beyond our wildest expectations. In a world where ROI is measured within an inch of its life at […]