I’ve seen quite a few great referral programs. That’s one of the perks of working at Friendbuy – observing many (thousands of) campaigns. It’s pretty easy to identify common traits shared by the best referral programs. The marketers behind exceptional referral campaigns focus on three key areas: location, promotion and optimization. Here’s a handy Venn diagram of those key referral marketing areas.
How much money do you think is left in abandoned ecommerce carts every year? $5 million? $1 billion? Try $4 trillion. Even worse, this amount should only rise with online retail expected to become a $1.5 trillion dollar industry this year. So what is an ecommerce marketer to do? Well, it’s not all bad news. […]
More choice is always better, right? When it comes to picking out a new outfit or deciding what to eat at a trendy new restaurant, we assume more options should lead to better outcomes. But actually, the opposite is usually true… …and that was proven by attempting to sell – of all things – jam. In a study popularized […]
Ecommerce Conversion rate optimization (CRO) is about detecting where your site isn’t converting well and running experiments to see if you can increase conversion. It uses hypotheses, testing, analytics and user feedback to improve website conversions – which can be anything from turning a visitor into a subscriber… to making a sale… to upselling so you can increase average […]
Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them […]