3 Mistakes That Will Doom Your Ecommerce Content Marketing

3 Mistakes Ecommerce Content Marketing - Featured Image
It seems like everyone is trying to get into the content game these days. It’s no wonder; Content is king and great content differentiates all-star brands from the rest of the pack. However, actually doing it right can be tricky. And applying the concepts of content marketing to ecommerce can feel daunting at best and a […]

How Your Customer Happiness Index (CHI) Affects Your Bottom Line and What You Can Do About It

Customer Happiness
You learned from our last blog post why Customer Happiness Index (CHI) is a metric you can’t afford to ignore. Optimizing every touchpoint of the customer journey can be a powerful opportunity for growth and should be a consistent part of your ecommerce strategy. Amazon CEO Jeff Bezos put it best: “We see our customers as […]

Could CHO Be More Important Than CRO? What You Need to Know About Customer Happiness Optimization

Customer Happiness - Featured Image
Imagine you woke up on December 21st and the present you’d ordered your beloved child for Christmas still had not been delivered. And not just any present ― but THE present. Like a Cabbage Patch Kid in the 80s, Tickle Me Elmo in the 90s, or Nintendo Wii in the 2000s. You’d start to freak out a […]