If you have a referral program but haven’t set up set up a standalone referral page yet, that’s a damn shame. Why? Because they do some very heavy lifting for you and contribute massively to customer acquisition. BTW, referral pages are very easy to create and promote so there’s really no excuse.
Ecommerce moves fast. Blink once and your knowledge base and skill set will be outdated. Blink twice and you are irrelevant. OK, I know that’s hyperbolic. But I also know you want to stay current with all the latest trends, news, and growth hacks, so check out this mega-list of the best ecommerce marketing blogs.
A few years ago, a woman checked into the Mandalay Bay Hotel in Las Vegas and realized as she was unpacking that she’d forgotten her favorite pair of shoes. Remembering she’d purchased them from Zappos, she went to the website to order another pair. After searching for the shoes to no avail, she called Zappos […]
Short, concise customer surveys will reveal all sorts of interesting information that can help you boost your store’s conversion rates. And they’re easy to do. Let’s face it — data-driven marketers tend to stick to the numbers when looking for ways to improve site conversions. Data feels safer (because it’s easy to defend) and it’s easier […]
Your business logo is more than just the icon at the top of your website. It represents your entire brand identity in one visual punch. A fresh, sharp-looking logo not only increases business recognition and builds trust, it sets you apart from your competition.