You never get a second chance to make a first impression. An old adage that remains especially true when referred visitors (friends of folks who’ve shared your company) arrive at your web site. This is where you get to put on your conversion rate optimization (CRO) hat and put your best practices to good use!
When a user clicks on a referral link and visits your site, what’s the first thing you want them to see and what’s the primary action you want them to take?
The best customer referral programs, unsurprisingly, follow best practices
(funny how that works!) While there are many tactics to consider, here are four essential strategies -- using real world
examples -- that referral marketers are implementing every day to generate lift in user participation (more sharing) and referral acquisition (invited friends who convert). What follows is 'low hanging fruit.'
Here’s a fair question: “What kind of return can I expect from referral marketing (refer-a-friend programs) if I invest my time and energy?” As with any marketing channel, it you don’t see results, why bother? We’ll answer this question in this post.
In April, Yahoo then AOL changed their DMARC
policy to reject unauthenticated emails. That means a lot of legitimate emails are now blocked, never reaching their intended recipient. You’ll want to review all the third-party tools you use
and update the email configuration to ensure that your important emails are delivered.
Calls to action (CTAs) really, really
matter because they have a material impact on conversion performance. Plenty of ink has been spilled on this topic among many of your finer marketing blogs. I've got a few mental shortcuts for evaluating CTAs that make short work of evaluating them: