Friendbuy just launched a new kind of display setting for referral widgets: Sitewide ribbons. Ribbons are a way to referral widgets on your site that replaces the need to install a share button. However, the core user experience is the same: when a user clicks on the ribbon (instead of a share button), a referral widget […]
Let’s clear the air about referral programs and some commonly held (mis)beliefs. Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl. But how much growth […]
I think a lot about ecommerce referral programs, especially from a metrics-driven, campaign performance perspective. Frankly, it’s how everyone at Friendbuy rolls. We’re steeped performance optimization and evangelizing referral program best practices to our customers. However… it’s good once and awhile to turn off the hyper-analytical mind and marvel at the creative ways our customers are designing their referral […]
A referral program is a marketing tactic wherein you (the marketer) encourage anyone you can reach (your customers, social followers and folks in your email list) to promote your product/service to their friends, A.K.A. your next customers. So what makes a subscription referral program unique? What’s different about them?
Your customers love what you do. And they’ll refer their friends if you use the right tools and tactics. So check out the referral marketing crash course below and be sure to Tweet, share or embed this slideshow with other marketers you know.